ANALISIS SWOT TERHADAP STRATEGI OPTIMALISASI MENARA BERSAMA TELEKOMUNIKASI: (STUDI PADA PT. DAYAMITRA TELEKOMUNIKASI Tbk REGIONAL JATENG & DIY)

Oky Sjahrul Syah; Endang Tjahjaningsih

doi:10.55606/jaemb.v5i3.7685

Authors

Oky Sjahrul Syah Universitas Stikubank Semarang
Endang Tjahjaningsih Universitas Stikubank Semarang

DOI:

https://doi.org/10.55606/jaemb.v5i3.7685

Keywords:

SWOT analysis, optimization, technology, tower sharing

Abstract

Analyzing the optimization strategy for telecommunications towers as tower sharing using a SWOT analysis to support decision-making and increase company revenue. The results show that optimizing telecommunications towers as tower sharing can improve network coverage, service quality, maximize tower utilization, and efficiency, thereby increasing company revenue, improving service quality, and providing more competitive pricing.

References

[1] Azwar Azis. (2009). Implementasi Kebijakan Pembangunan dan Penggunaan Menara Bersama Telekomunikasi. Jurnal Pos Dan Telekomunikasi. Jakarta, Vol. 1, p75-102

[2] Olga Korzachenko. (2010). Improvement of Business-Activities in Telecommunication Enterprises. Journal of Information Technology and Management Science, Vol. 44, p45

[3] Aditya, M. (2014). Perhitungan Idle Capacity Dengan Menggunakan CAM-I Capacity Model Dalam Rangka Efisiensi Biaya Pada PT X. Jurnal Bisnis dan Manajemen, 140-155.

[4] Sri Wahyuni, S. M. (2020). Pengantar Manajemen Aset. Makasar: Penerbit Nas Media Pustaka.

[5] Admin Aptika. (2022, November 19). https://aptika.kominfo.go.id. Retrieved from Direktorat Jenderal Aplikasi Informatika: https://aptika.kominfo.go.id/2022/11/akselerasi-transformasi-digital-pacu-pertumbuhan-ekonomi-digital/

[6] Edward J. Blocher, David E. Stout, Paul E. Juras, Steven D. Smith. (2019). Cost Management: A Strategic Emphasis (Eighth Edition). New York: McGraw-Hill Education.

[7] International Accounting Standards Board (2018). Conceptual Framework for Financial Reporting. London: IFRS Foundation.

[8] Komite Standar Akuntansi Pemerintahan. (2021). Standar Akuntansi Pemerintah Republik Indonesia. Jakarta: Komite Standar Akuntansi Pemerintahan.

[9] Moven, H. (2018). Cornerstones of Cost Management. Boston: Cengage Learning. Haryanti, Nik.2019. Metode Penelitian Ekonomi. Bandung: Manggu.

[10] Sekertarian Kabinet Republik Indonesia. (2022, Januari 15). Retrieved from www.setkab.go.id: https://setkab.go.id/pemantauan-dan-evaluasi-terhadap-pengelolaan-aset-barang-milik-negara-di-lingkungan-pemerintah/

[11] Selang, K. (2022). Strategi Optimalisasi Aset Daerah untuk Penguatan Pendapatan Asli Daerah (Studi Kasus Pemerintah Provinsi Maluku). Jurnal Widyaiswara Indonesia, 241-252.

[12] Simon Kemp. (2022, February 15). https://datareportal.com. Retrieved from https://datareportal.com/about: https://datareportal.com/reports/digital-2022- indonesia

[13] Zulkarnaen, W., Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128.

[14] Pearce II, John.A dan Robinson Jr, Richard B. (2000). Strategic Management: Formulation, Implementation and Control. 7th edition. Mc-Graw Hill.

[15] George R. Terry. (2010). The Geometry of Strategy: Concepts for Strategic Management. Kindle Edition, Routledge.

[16] David Fred R. (2011). Strategic Management: Concepts and Cases. 13th Edition. Pearson.

[17] Certo, Samuel C dan Paul J.Peter. Strategic Management,Concept and Applications. Mc-Graw Hill.

[18] Yin, R. K. (2018). Case Study Research and Application Design and Methods (Sixth Edition). California: SAGE Publications, Inc.

[19] Rangkuti, Freddy.(1997). Analisis SWOT dan Teknik Bedah Kasus Bisnis. PT Gramedia Pustaka Umum, Jakarta.

[20] Sri Wahyuningsi. (2012). “Analisis SWOT untuk Penentuan Strategi Optimalisasi Infrastruktur”. Publikasi Seminar Proposal Penelitian Mandiri, Puslitbang Sumber Daya dan Perangkat Pos dan Informatika

[21] Annual Report PT. Dayamitra Telekomunikasi Tbk. 2024

[22] http://www.ptsmn.co.id/

[23] http://www.tower-bersama.com/

[24] http://www.mitratel.co.id/

[25] http://www.mastel.or.id/

[26] http://komdigi.go.id/

[27] http://www.strategimanajemen.net/