Analisis Pengetahuan Investasi dan Persepsi Risiko terhadap Keputusan Investasi Dimediasi Minat Investasi pada Mahasiswa di Kota Semarang

Tasbiatul Rizki; Efriyani Sumastuti; Rita Meiriyanti

doi:10.55606/jimek.v5i3.7960

Authors

Tasbiatul Rizki Universitas Persatuan Guru Republik Indonesia Semarang
Efriyani Sumastuti Universitas Persatuan Guru Republik Indonesia Semarang
Rita Meiriyanti Universitas Persatuan Guru Republik Indonesia Semarang

DOI:

https://doi.org/10.55606/jimek.v5i3.7960

Keywords:

Investment Decisions, Investment Interest, Investment Knowledge, Risk Perception, Students

Abstract

This study aims to analyze the influence of investment knowledge and risk perception on investment decisions, with investment interest as an intervening variable among college students in Semarang City. The background of this study is based on the phenomenon of increasing awareness of the younger generation regarding the importance of investment, but still found differences in investment decision-making behavior. This study uses a quantitative approach with primary data obtained by distributing questionnaires to respondents who meet the research criteria. The population in this study were college students in Semarang City, with a sample of 130 people selected using a purposive sampling technique. The research instrument was a questionnaire designed to measure the level of investment knowledge, risk perception, investment interest, and investment decisions. Data analysis was performed using Structural Equation Modeling (SEM) with the help of SmartPLS 4.0 software to test direct and indirect relationships between variables. The results showed that investment knowledge did not significantly influence investment interest or investment decisions. Conversely, risk perception had a positive and significant influence on investment interest and investment decisions. Other findings showed that investment interest did not significantly influence investment decisions. Furthermore, the investment interest variable did not act as a mediator in the relationship between investment knowledge and risk perception on investment decisions. The implications of this research indicate that accurate risk perception can encourage students to be more interested and bold in making investment decisions, while investment knowledge alone is insufficient to influence investment behavior without experience and confidence in facing risks. These findings are expected to provide input for relevant parties, including educational institutions and financial industry players, in designing more effective investment literacy programs, particularly for students as potential future investors.

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