Prototipe Aplikasi Mobile SmartKuliner untuk Promosi dan Edukasi Produk UMKM Kuliner Kreatif dengan Pendekatan Cross-Platform

Pramono Pramono; Nibras Faiq Muhammad

doi:10.55606/jitek.v5i3.8341

Authors

Pramono Pramono Universitas Duta Bangsa
Nibras Faiq Muhammad Universitas Duta Bangsa

DOI:

https://doi.org/10.55606/jitek.v5i3.8341

Keywords:

Creative Culinary MSMEs, Mobile Application, Digital Promotion, Product Education, Cross-Platform

Abstract

The culinary creative sector within Micro, Small, and Medium Enterprises (MSMEs) plays a vital role in supporting the local economy, yet its development is constrained by limited digital marketing and insufficient product education. This research introduces SmartKuliner, a cross-platform mobile application prototype intended to strengthen digital promotion and consumer learning for culinary MSMEs. Developed using the Research and Development (R&D) method with a prototyping approach, the application features interactive multimedia such as product catalogs, educational materials, and branding support. Usability evaluation through the System Usability Scale (SUS) confirmed its practicality and ease of use. The results show that SmartKuliner provides MSMEs with an accessible tool to expand market opportunities and enhance product knowledge.

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