Pengenalan E-Commerce: Peluang dan Tantangan bagi UMKM Desa Sikeben Kecamatan Sibolangit Kabupaten Deli Serdang

Cahaya Aqila; Dewi Santri; Muhammad Abdillah; Luthfiah Mianda; M. Fakhriza

doi:10.55606/jimek.v6i1.9818

Authors

Cahaya Aqila Universitas Islam Negeri Sumatera Utara
Dewi Santri Universitas Islam Negeri Sumatera Utara
Muhammad Abdillah Universitas Islam Negeri Sumatera Utara
Luthfiah Mianda Universitas Islam Negeri Sumatera Utara
M. Fakhriza Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.55606/jimek.v6i1.9818

Keywords:

Community Empowerment, Digital Marketing, E-commerce, MSMEs, Sikeben Village

Abstract

MSMEs in Sikeben Village have the potential to sell their products widely because the quality of their products is competitive with those of other MSMEs. Currently, MSMEs in Sikeben Village face limitations in accessing wider markets due to their conventional marketing systems. This condition has resulted in the potential of local products, which actually have high selling value, being less known to consumers outside the Sikeben village area. This is evidenced by the fact that, to date, no MSMEs in Sikeben Village have utilized e-commerce to sell their products. Through this activity, the people of Sikeben Village were introduced to the use of e-commerce as a medium for online promotion and sales, while also identifying obstacles that arise in the introduction of e-commerce websites. This community service program was carried out through direct training in Sikeben Village. This community service program was carried out through direct training in Kampai Village using the Participatory Action Research (PAR) method. As a result of this activity, MSMEs began to learn how to use Facebook to market their products. Participants were taught how to create business pages, upload products, and promote them in order to reach buyers outside Sikeben Village.

References

Ardiansyah, T. (2021). Model platform e-commerce dalam mendukung kesuksesan bisnis usaha mikro, kecil, dan menengah (UMKM). Jurnal Pemasaran Kompetitif, 4(2), 197. https://doi.org/10.32493/jpkpk.v4i2.9521

Azmi, U., Mahmud, M., & Shoalihin, S. (2025). Pengaruh manfaat e-commerce, orientasi pasar, dan orientasi wirausaha terhadap kinerja UMKM. Jurnal Economic Resource, 8(2), 1611–1623. https://doi.org/10.57178/jer.v8i2.1859

Hahn, L., & W. (n.d.). Work in progress: Using participatory action research to investigate student learning in Engineers Without Borders (pp. 26–28).

Hidayatullah, M. F., Fathoni, M. Y., Dairoh, D., & H. (2020). Pemanfaatan graphics designer software untuk meningkatkan kreativitas promosi produk para pengusaha UMKM di Kota Tegal. Jurnal PKM Pengabdian Kepada Masyarakat, 3(3), 242.

Ikhsan, M., & Hasan, M. (2020). Analisis dampak penggunaan e-commerce dalam meningkatkan omzet penjualan usaha mikro, kecil, dan menengah di Kota Makassar. Journal of Economic Education and Entrepreneurship Studies, 1(1), 39–46.

Normansyah, N., Siregar, A., & Pangidoan, E. (2022). UMKM menuju ekonomi digital di Kelurahan Sidomukti Kecamatan Kisaran Barat Kabupaten Asahan. Community Development Journal: Jurnal Pengabdian Masyarakat, 3(3), 1735–1738. https://doi.org/10.31004/cdj.v3i3.8584

Rehatalanit, Y. L. R. (2021). Peran e-commerce dalam pengembangan bisnis. Jurnal Teknologi Industri, 5(0), 62–69.

Subagio, I. S., & Saraswati, E. (2021). Pengaruh e-commerce dan penggunaan informasi akuntansi terhadap kinerja UMKM di Purbalingga. J-LEE: Journal of Law, English, and Economics, 2(1), 1–14. https://doi.org/10.35960/j-lee.v2i01.592

Sundaris, A., Rahmalia, D., Azis, A., Mulaikha, S., & Selan, S. (2025). Pengaruh penggunaan e-commerce dan e-wallet terhadap peningkatan pendapatan UMKM “Corndog Bunda” di Jakarta Timur. Jurnal Bisnis dan Akuntansi Unsurya, 10(2), 125–139. https://doi.org/10.35968/jbau

Syifa, Y., Wardani, M., Rakhmawati, S., & Evi, F. (2021). Pelatihan UMKM melalui digital marketing untuk membantu pemasaran produk pada masa COVID-19. Jurnal Pengabdian Kepada Masyarakat, 2(1).

Yuliasasianti, D. G., Nurhidayah, A., Yesifa, A. N., Santika, L., Halimah, A., & H. (2023). Pengaruh e-commerce dalam peningkatan pendapatan usaha mikro, kecil, dan menengah (UMKM) di Kota Semarang. Jurnal Potensial, 2(1), 1–9. http://jurnalilmiah.org/journal/index.php/potensial

Tahalele, Y. K. S., Tanzil, M. Y., & Toreh, F. R. (2021). The importance of e-commerce on the development of micro, small and medium enterprises (MSMEs) in the rural area during COVID-19. International Journal of Economics, Business and Accounting Research, 5(4). https://doi.org/10.29040/ijebar.v5i4.3012

Setyastanto, A. M., & Syaiful, S. (2025). Economic transformation through digitalization: Case study of SMEs and e-commerce platforms. Jurnal Multidisiplin Indonesia, 3(2). https://doi.org/10.62007/joumi.v3i2.465

Pranata, A., Nasution, H., Azaddin, Z. A., & Nurbaiti, N. (2023). Implementasi sistem e-business pada UMKM: Tantangan dan peluang. Trending: Jurnal Manajemen dan Ekonomi, 3(1). https://doi.org/10.30640/trending.v3i1.3732

Furqany, S. (2023). E-commerce utilization management as promotional tool for micro, small and medium enterprises in Banda Aceh. Al-Idarah: Jurnal Manajemen dan Administrasi Islam, 4(2). https://doi.org/10.22373/al-idarah.v4i2.11171