Kesenjangan Intensi dan Perilaku Berwirausaha : Analisis Keberlanjutan Usaha Mahasiswa di Tasikmalaya

Novita Dewi Gunawan; Rina Madyasari; Alfin Nur Arifah; Ardhiansyah Ardhiansyah

doi:10.55606/jimek.v6i2.12560

Kesenjangan Intensi dan Perilaku Berwirausaha : Analisis Keberlanjutan Usaha Mahasiswa di Tasikmalaya

Authors

Novita Dewi Gunawan Universitas Cipasung Tasikmalaya
Rina Madyasari Universitas Cipasung Tasikmalaya
Alfin Nur Arifah Universitas Cipasung Tasikmalaya
Ardhiansyah Ardhiansyah Universitas Cipasung Tasikmalaya

DOI:

https://doi.org/10.55606/jimek.v6i2.12560

Keywords:

Business Sustainability, Entrepreneurial Behavior, Entrepreneurial Intention, Student Entrepreneurship, Tasikmalaya

Abstract

The sustainability of student-run businesses remains a significant challenge despite the implementation of various entrepreneurship development programs in higher education institutions. Many student entrepreneurs discontinue their businesses due to difficulties in transforming entrepreneurial intentions into consistent entrepreneurial behavior and sustainable business practices. This study aims to examine the influence of entrepreneurial intention and entrepreneurial behavior on the sustainability of student businesses in Tasikmalaya. A quantitative approach with a causal-associative research design was employed to analyze the relationships among the research variables. Primary data were collected through structured questionnaires distributed to 100 students who had current or previous experience in operating a business. The collected data were analyzed using appropriate statistical techniques to determine the magnitude and significance of the relationships between variables. The results demonstrate that both entrepreneurial intention and entrepreneurial behavior have a positive and statistically significant effect on business sustainability. Among the two independent variables, entrepreneurial intention exhibits a stronger influence than entrepreneurial behavior, indicating that students with stronger entrepreneurial aspirations are more likely to maintain sustainable business activities. These findings suggest that the sustainability of student businesses depends not only on the willingness to become entrepreneurs but also on the ability to translate entrepreneurial intentions into effective business management practices. The study highlights the importance of strengthening entrepreneurial motivation and practical entrepreneurial competencies through higher education programs to support long-term student business sustainability.

References

Adelti, S. P. (2025). Pengaruh Niat Berwirausaha, Kewaspadaan Berwirausaha, Dan Orientasi Kewirausahaan Terhadap Keberlanjutan Umkm Di Kota Padang.

Budiono, H. (2020). Pengaruh Theory Of Planned Behavior Terhadap Minat Kewirausahaan Mahasiswa Universitas Tarumanagara. II(1), 131–140.

Eko Retno Indriyarti, M. C. Y. K. D. (N.D.). Entrepreneurial Intention Determinants For Urban University Students To Create Business Start-Ups: The Impact Of Entrepreneurship Education, Perceived Behavioral Control, Commitment, And Nascent Entrepreneurship Behavior. Jurnal Ekonomi Pendidikan dan Kewirausahaan. https://doi.org/https://doi.org/10.26740/jepk.v13n2.p277-300

Faisal, A., Yamani, A. Z., Romadlon, F., & Umkm, J. (2022). Pengaruh Entrepreneurial Behavior Terhadap Keberlanjutan Umkm Batik Paoman Di Kabupaten Indramayu Influence Of Entrepreneurial Behavior On Sustainability Of Paoman Batik Msmes In Indramayu District 05(02), 190–202.

Febrilia, I., Novalia, S., & Syarief, R. (2025). Jurnal Riset Manajemen Sains Indonesia. 16(2), 128–141.

Jason Tanumihardja, F. S. (2023). Pengaruh Pendidikan Kewirausahaan, Dukungan Sosial, Dan Efikasi Diri Terhadap Intensi Berwirausaha Mahasiswa Di Jakarta. Jurnal Manajerial Dan Kewirausahaan, 05(02), 419–428.

Mainti, O., Taariwuan, S. A., Kayupa, O. O., Kawani, F. B., Guampe, F. A., Ekonomi, F., & Kristen, U. (2024). Pengaruh Perilaku Berwirausaha Terhadap Kinerja Usaha Mikro Kecil Sektor Kuliner Di Kecamatan Pamona Puselemba Kabupaten Poso pengusaha , sehingga keberhasilan usaha tergantung kepada pengelola atau pemilik usaha ,. 11(2).

Prof.Dr.Sugiyono. (n.d.). Metode Penelitian Kuantitatif Kualitatif Dan R&D (M. Dr. Ir. Sutopo. S.Pd (ed.); 2023rd ed.). ALFABETA,CV.

Surya, E. P., Rahayu, W. P., & Dhewi, T. S. (2025). Determinasi Faktor Yang Mempengaruhi Keberlanjutan Usaha Umkm : A Systematic Literature Review ( Slr ). 14(03), 1129–1143.

Suryadi, F. A., & Selamat, F. (2024). Pengaruh Pendidikan Kewirausahaan Dan Keinovatifan Terhadap Intensi Berwirausaha Melalui Motivasi Berwirausaha Pada Mahasiswa Pts Di Jakarta. Jurnal Manajerial Dan Kewirausahaan, 06(03), 590–601.

Taruli Serefina Simatupang S.Pd, M. Pd. (2020). Intensi Berwirausaha : Sebuah Konsep Dan Studi Kasus Di Era Revolusi ndustri 4.0.

Kardila, & Puspitowati, I. (2022). Pengaruh pendidikan kewirausahaan, pola pikir kewirausahaan, kreativitas terhadap intensi berwirausaha. 04(04), 1026–1034.

Syah, S. A., Islam, U., Syekh, N., Hasan, A., Addary, A., & Sampah, B. (2025). Determinan Niat Berwirausaha Berkelanjutan Generasi Z Dengan Sikap. 10(204), 3692–3706.

Pradana, B. H., Prakoso, A. F., & Surabaya, U. N. (2023). Pengaruh efikasi diri berwirausaha dan pendidikan kewirausahaan terhadap intensi berwirausaha mahasiswa pendidikan ekonomi universitas negeri surabaya. 2(2), 75–92.

Downloads

Published

2026-07-22

How to Cite

Novita Dewi Gunawan, Rina Madyasari, Alfin Nur Arifah, & Ardhiansyah Ardhiansyah. (2026). Kesenjangan Intensi dan Perilaku Berwirausaha : Analisis Keberlanjutan Usaha Mahasiswa di Tasikmalaya. Jurnal Ilmu Manajemen, Ekonomi Dan Kewirausahaan, 6(2), 645–655. https://doi.org/10.55606/jimek.v6i2.12560