Pengaruh Harga, Suasana Toko dan Kualitas Pelayanan terhadap Keputusan Pembelian di Waroenk Andya
DOI:
https://doi.org/10.55606/jaemb.v5i2.6439Keywords:
Price, Store Atmosphere, Service Quality and Purchasing DecisionsAbstract
This study aims to analyze the influence of price, store atmosphere, and service quality on consumer purchasing decisions at Waroenk Andya, Sidoarjo. A quantitative approach was used, employing a Non-Probability Sampling method with a purposive sampling technique involving 96 respondents. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS version 25. The results indicate that all three independent variables significantly influence purchasing decisions, both partially and simultaneously. Among them, price is found to have the most dominant influence on purchasing decisions.
References
[1] D. R. I. M. Setiadi, S. Rustad, P. N. Andono, and G. F. Shidik, “Digital image steganography survey and investigation (goal, assessment, method, development, and dataset),” Signal Processing, vol. 206, p. 108908, May 2023, doi: 10.1016/j.sigpro.2022.108908.
[1] A. Fatmawaty and A. Halim, “The Influence Of Digital Marketing, Price, Consumer Perception, Store Atmosphere And Word Of Mouth On Purchasing Decisions At Cafe Halona Coffee Rantauprapat Pengaruh Digital Marketing, Harga, Persepsi Konsumen, Store Atmosphere Dan Word Of Mouth Terhadap,” Management Studies and Entrepreneurship Journal, vol. 5, no. 2, pp. 3661–3673, 2024.
[2] M. Rahadhini, H. Pramono, and R. Susanti, “Pengaruh Kualitas Pelayanan, Kelengkapan Produk, Harga, Dan Kualitas Produk Ter-hadap Keputusan Pembelian,” Jurnal Ekonomi Dan Kewirausahaan, vol. 21, no. 3, pp. 211–219, 2022, doi: 10.33061/jeku.v21i3.6867.
[3] Andry Stepahnie Titing, Ismanto Ismanto, and Tenri Wahyuni, “Pengaruh Perilaku Konsumen Dan Store Atmosphere Terhadap Keputusan Pembelian Pada Cafe The Scoop Di Kabupaten Kolaka,” Transformasi: Journal of Economics and Business Management, vol. 2, no. 4, pp. 105–118, 2023, doi: 10.56444/transformasi.v2i4.1117.
[4] M. A. Rizkyani and N. Anggraeni, “Pengaruh Kualitas Produk, Harga, Kualitas Pelayanan, Promosi, Kemasan, Dan Store Atmosphere Terhadap Keputusan Pembelian Hokben,” Jurnal Mirai Management, vol. 7, no. 3, pp. 482–487, 2022, doi: 10.37531/mirai.v7i3.2608.
[5] K. Christalia and I. S. Djunaid, “Pengaruh Harga dan Store Atmhospher terhadap Keputusan Pembelian Konsumen pada Coffeeshop Koplo,” JIIP - Jurnal Ilmiah Ilmu Pendidikan, vol. 7, no. 2, pp. 2001–2007, 2024, doi: 10.54371/jiip.v7i2.4021.
[6] F. Hukum, U. Pahlawan, and T. Tambusai, “INNOVATIVE : Volume 1 Nomor 2 Tahun 2021 Research & Learning in Primary Edu-cation Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Kopi Pada Kong Djie Café Pekanbaru,” vol. 1, pp. 73–80, 2021.
[7] J. Aryandi, “Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian Konsumen Pada Cafe Wareg Bengkulu,” Jurnal Manajemen Modal Insani Dan Bisnis (Jmmib), vol. 1, no. 1, pp. 1–1, 2020.
[8] M. Geret, A. Yelviana, A. Sagitary, A. Fitri, I. K. Putri, and R. B. Putra, “Pengaruh Keragaman Produk, Persepsi Harga, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Perusahaan Transmart Padang,” Jurnal ilmiah Multidisiplin Ilmu Nusantara, vol. 1, no. 1, pp. 14–19, 2023, doi: 10.61674/jimin.v1i1.47.
[9] M. M. Abdillah and M. Hariasih, “The Influence of Product Quality , Price and Service Quality on Purchasing Decisions for Balok Aslah Cake Products [ Pengaruh Kualitas Produk , Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Produk Kue Balok Aslah ],” pp. 1–11, 2019.
[10] M. M. Arkam, “Pengaruh Lokasi dan Store Atmosphere Terhadap Keputusan Pembelian di Warkop Suka Kopi Lesehan,” Performa, vol. 5, no. 1, pp. 17–25, 2020, doi: 10.37715/jp.v5i1.1293.
[11] P. Kopi Buatan Orang Rumah Gims Viega Riviere Tambun, S. Sapta Putra, K. Digdowiseiso, F. Ekonomi dan Bisnis, and U. Na-sional, “The Influence of Store Atmosphere, Price, and Brand Awareness on the Purchase Decision of Home-Brewed Coffee Pengaruh Store Atmosphere Harga dan Brand Awareness Terhadap Keputusan,” Management Studies and Entrepreneurship Journal, vol. 4, no. 6, pp. 8946–8952, 2023.
[12] A. Sugiharto and M. F. Darmawan, “Pengaruh Kualitas Produk, Harga Dan Kualitas Layanan Terhadap Keputusan Pembelian Janji Jiwa Coffee Citra Raya,” PAPATUNG: Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik, vol. 4, no. 2, pp. 24–32, 2021, doi: 10.54783/japp.v4i2.454.
[13] W. Wardana, Musnaini, and S. K. Wulan, “Pengaruh Store Atmosphere Dan Harga Terhadap Keputusan Pembelian Pada Café Teanol Di Kota Jambi,” Jurnal Dinamika Manajemen, vol. 11, no. 2, pp. 76–83, 2023.
[14] D. aditya Rachman, “Pengaruh Kualitas layanan, brand image, harga, dan kepercayaan produk terhadap keputusan pembelian,” Diponegoro Journal Of Management, vol. 7, pp. 1–20, 2017.
[15] D. F. Dewi and H. Hadisuwarno, “‘Pengaruh Store Atmosphere, Persepsi Harga, dan Promosi terhadap Keputusan Pembelian di Kopi Nako Kalisari,’” Jurnal Pijar Studi Manajemen dan Bisnis, vol. 1, no. 3, pp. 823–841, 2023.
[16] R. F. Oktavian and H. Wahyudi, “The Influence of Product Quality and Price on Purchase Decisions,” Almana : Jurnal Manajemen dan Bisnis, vol. 6, no. 2, pp. 379–392, 2022, doi: 10.36555/almana.v6i2.1911.
[17] A. Rismayanti and I. H. Santoso, “Store Atmosphere, Word of Mouth, dan Price Perception terhadap Keputusan Pembelian,” Journal of Management and Bussines (JOMB), vol. 5, no. 1, pp. 216–225, 2023, doi: 10.31539/jomb.v5i1.5465.
[18] M. Rahmawati, E. Tjahjono, and A. Mulyati, “Pengaruh Store Atmosphere Dan Harga,” pp. 53–56, 2020.
[19] M. S. Rita, SE., “Store Atmosphere,” (Faculty Member of International Marketing), vol. 9, no. 8, pp. 3019–3039, 2017, doi: 10.47476/reslaj.v6i3.4817.
[20] R. N. Kurnain and N. Marlena, “Pengaruh Cafe Atmosphere Dan Harga Terhadap Keputusan Pembelian Pada Konsumen Fruts Cafe Surabaya,” Jurnal Pendidikan Tata Niaga (JPTN), vol. 9, no. 2, pp. 1279–1285, 2021.
[21] P. Fitriana and A. Azis, “Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen),” Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen), vol. 3, no. 3, pp. 285–292, 2023.
[22] L. Dawud and dan H. Suprihhadi, “Pengaruh kualitas layanan dan Gaya Hidup Terhadap Keputusan Pembelian Cafe Jalan Korea,” Jurnal Ekonomi Bisnis, vol. 22, no. 1, pp. 14–25, 2017.
[23] C. Cesariana, F. Juliansyah, and R. Fitriyani, “Model Keputusan Pembelian Melalui Kepuasan Konsumen Pada Marketplace,” Jurnal Manajemen Pendidikan Dan Ilmu Sosial, vol. 3, no. 1, pp. 211–224, 2022.
[24] M. B. Marbun, H. Ali, and F. Dwikoco, “Pengaruh Promosi, Kualitas Pelayanan Dan Keputusan Pembelian Terhadap Pembelian Ulang (Literature Review Manajemen Pemasaran),” Jurnal Manajemen Pendidikan Dan Ilmu Sosial, vol. 3, no. 2, pp. 716–727, 2022.
[25] I. Gunawan, “Pengaruh Store Atmosphere dan Harga Terhadap Keputusan Pembelian Konsumen Pada Warunk Upnormal Jambi,” Jurnal Dinamika Manajemen, vol. 8, no. 4, pp. 192–204, 2020.
[26] Research Methodology: A Step-by-Step Guide for Beginners", Kumar R. 2019.
[27] R. Winarsih, S. L. Mandey, and R. S. Wenas, “Pengaruh Persepsi Harga, Kualitas Makanan, Dan Store Atmosphere Terhadap Kepu-tusan Pembelian Konsumen Pada Dabu – Dabu Lemong Resto Dan Coffee Kawasan Megamas Di Manado,” Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, vol. 10, no. 3, p. 388, 2022, doi: 10.35794/emba.v10i3.41953.
[28] Dwi Indah Utami and N. Hidayah, “Pengaruh Citra Merek, Kualiatas Produk, Dan Brand Ambassador Terhadap Keputusan Pem-belian Produk Scarlett,” Jurnal Ilmiah Multidisiplin, vol. 1, no. 04, pp. 102–111, 2022, doi: 10.56127/jukim.v1i04.159.
[29] Suhairi, N. Novianti, and D. Suryatna, “Pengaruh Harga Dan Suasana Cafe Terhadap Kepuasan Konsumen Pada Cafe D ’ Malaka Wa-tansoppeng,” Jurnal MENTASI (Manajemen dan Akuntansi), vol. 3, no. 1, pp. 67–73, 2020.
[30] B. P. Sjawal, L. Mananeke, and R. J. Jorie, “Pengaruh Bauran Pemasaran Terhadap Keputusan Konsumen Memilih Kafe (Studi Kasus Pada Konsumen Blen.Co Café Manado) Consumers),” 379 Jurnal EMBA, vol. 8, no. 3, pp. 379–388, 2020.
[31] E. Asti and E. Ayuningtyas, “Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen,” EKOMA-BIS: Jurnal Ekonomi Manajemen Bisnis, vol. 1, no. 01, pp. 1–14, 2020, doi: 10.37366/ekomabis.v1i01.2.
[32] D. Andriani, “Pengaruh Kualitas Pelayanan Dan Suasana Resto Terhadap Keputusan Pembelian Pada Café and Resto Sugar Rush Di Bontang,” Jurnal Administrasi Bisnis Fisipol Unmul, vol. 8, no. 1, p. 26, 2020, doi: 10.54144/jadbis.v8i1.2952.
[33] Rika Yuliyanti, “Pengaruh Store Atmosphere, Harga Produk, Kualitas Produk Dan Kualitas Layanan Terhadap Keputusan Pembelian Anak Muda Pada Coffee Shop Di Banjarmasin,” Jieb : Jurnal Ilmiah Ekonomi Bisnis, vol. 9, no. 3, pp. 263–270, 2023.
[34] H. Coffee and K. Samarinda, “The influence of product quality, price perception, atmosphere store on purchasing decisions at forthis house coffee samarinda city,” vol. 7, 2024.
[35] R. A. Permatasari and R. Erdkhadifa, “Pengaruh Citra Merek, Harga, Pelayanan, dan Store Atmosphere Terhadap Keputusan Pem-belian Pada Dendy Sky View Tulungagung,” Mabny : Journal of Sharia Management and Business, vol. 2, no. 02, pp. 99–113, 2022, doi: 10.19105/mabny.v2i02.7070.
[36] J. Penelitian, K. Ilmiah, F. Ekonomi, A. E. Sari, and J. Trisnowati, “PENGARUH HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN PRODUK SKINCARE MEREK WARDAH (Studi Kasus pada Mahasiswi Fakultas Ekonomi Universitas Surakarta)”.
[37] I. Hidayat Susilowati and S. Camelia Utari, “Pengaruh Harga Terhadap Keputusan Pembelian Di Apotek MAMA Kota Depok,” vol. 6, no. 1, 2022, [Online]. Available: http://ejournal.bsi.ac.id/ejurnal/index.php/ecodemica
[38] P. Suasana Toko and K. P. Merek Dan Pembayaran Digital Terhadap Keputusan Pembelian Studi Pada Cara Loe Buat Kopi, “Prosid-ing: Ekonomi dan Bisnis Selly 1)* Sutrisna 2),” 2022.
[39] J. A. Bisnis, R. Novetania, and B. Lestari, “PENGARUH STORE ATMOSPHERE (SUASANA TOKO) DAN LOKASI TER-HADAP KEPUTUSAN PEMBELIAN DI ALCEDO KAFE MALANG”.
[40] Novita Djafar1, Irwan Yantu2, Sudirman Sudirman1*, Raflin Hinelo2, and Roy Hasiru1, “Pengaruh Kualitas Pelayanan Terhadap Keputusan Pembelian di CV. Mufidah Kota Gorontalo.,” JOURNAL of ECONOMIC and BUSINESS EDUCATION, vol. 1, no. 2, pp. 76–82, May 2023, Accessed: Nov. 30, 2024. [Online]. Available: https://ejurnal.ung.ac.id/index.php/JEBE/index
[41] H. Septiani Patmala, D. Candra Fatihah, and P. Piksi Ganesha, “PENGARUH KUALITAS PELAYANAN TERHADAP KEPU-TUSAN PEMBELIAN DI UKM MART KARTIKA WIDYA UTAMA,” vol. 5, no. 3, p. 2021.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
