Pelatihan Artificial Intelligence Dalam Pembuatan Konten Pemasaran UMKM Desa Kambangan
DOI:
https://doi.org/10.55606/jpkmi.v6i1.11315Keywords:
MSMEs; Artificial Intelligence; Social Media; Digital ContentAbstract
The development of Artificial Intelligence (AI) technology offers strategic opportunities to enhance the effectiveness of digital marketing, particularly in marketing content creation. This study/community service aims to improve the capacity of Micro, Small, and Medium Enterprises (MSMEs) in utilizing AI technology to optimize business profiles and services to become more attractive and competitive. The method used consists of lectures and structured practical sessions, with learning outcomes targeted at 25% knowledge and 75% skills. The activities include providing education and training on the use of AI tools such as ChatGPT, Gemini, Canva Magic Studio, and CapCut AI, assisting MSMEs in transforming product packaging and promotional strategies from conventional to modern digital approaches, and encouraging digital independence in managing marketing assets sustainably. The results indicate that the use of AI improves efficiency, reduces content production time, and enhances the competitiveness of MSMEs in the increasingly competitive digital marketplace.
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