Meningkatkan Kemandirian Masyarakat Melalui Kewirausahaan Berbasis Digital Di Desa Jelok
DOI:
https://doi.org/10.55606/jpkmi.v6i1.10298Keywords:
digital business; digital literacy; digital entrepreneurship; community empowerment; villageAbstract
Digital business has created new economic opportunities within society, including rural communities. However, limited digital literacy often becomes a major barrier to fully utilizing these opportunities. This article discusses a community service program in the form of digital-based entrepreneurship socialization conducted in Jelok Village, Cepogo District, Boyolali Regency. The program aimed to enhance community understanding and independence in utilizing digital platforms to improve local economic conditions. The method applied was participatory socialization through three stages: material delivery, discussion, and evaluation, using a contextual approach that directly involved community members from diverse backgrounds, including MSME actors and youth organizations (karang taruna). The results showed a significant increase in digital literacy and a transformation in participants’ mindset from passive users to prospective active producers who began adopting platforms such as Shopee and TikTok for marketing purposes. Supporting factors included the contextual approach, interactive methods, and facilitator support. Challenges encountered involved limited internet infrastructure, intergenerational skill gaps, and traditional mindsets. It is concluded that this socialization successfully established an initial foundation for a digital entrepreneurship ecosystem in the village; however, continuous assistance and infrastructure improvement are required to ensure sustainable and inclusive impacts.
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