Inovasi dan Kreativitas dalam Meningkatkan Hasil Penjualan pada Toko Bunga Prisha di Kecamatan Kota Baru Jambi

Juanda Juanda; Ade Irma Suryani; Faizal Riza

doi:10.55606/jimek.v6i3.13105

Authors

Juanda Juanda Universitas Muhammadiyah Jambi
Ade Irma Suryani Universitas Muhammadiyah Jambi
Faizal Riza Universitas Muhammadiyah Jambi

DOI:

https://doi.org/10.55606/jimek.v6i3.13105

Keywords:

Creativity, Enterprises, Flower Shop, Innovation, Sales

Abstract

This study aims to analyze the importance of innovation and creativity in increasing sales results at Toko Bunga Prisha, located in Kota Baru District, Jambi City, in 2025. The increasingly tight competition in the florist business requires business actors not only to rely on conventional products, but also to develop new ideas in order to survive and grow. The method used in this study is a descriptive qualitative method with a case study approach, through observation techniques and interviews with the owner and employees of Toko Bunga Prisha. The findings include product innovation in the form of variations of flower arrangements and bouquets, service innovation such as online ordering and delivery, and marketing innovation through social media, while creativity is reflected in unique arrangement designs, attractive packaging, and product customization for special customer moments or requests. The combination of innovation and creativity has proven to contribute positively to increased sales volume, expanded market reach, and customer loyalty at Toko Bunga Prisha. This study recommends that flower business actors continue to develop their innovation and creativity capacity sustainably as a strategy to face dynamic market competition.

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