Pengaruh Kualitas Produk dan Marketing Mix Terhadap Keputusan Pembelian Baju Second Impor (Thrift) pada Missmi Shop di Kota Palangka Raya

Adi Kusuma Werdana; Meitiana Meitiana; Gema Borneo Poetra; Ina Karuehni

doi:10.55606/jaemb.v5i3.8679

Authors

Adi Kusuma Werdana Universitas Palangka Raya
Meitiana Meitiana Universitas Palangka Raya
Gema Borneo Poetra Universitas Palangka Raya
Ina Karuehni Universitas Palangka Raya

DOI:

https://doi.org/10.55606/jaemb.v5i3.8679

Keywords:

Product Quality, Marketing Mix, Purchasing Decisions

Abstract

This study examines the influence of product quality and marketing mix on purchasing decisions. Quantitative methods are used with data collection techniques through distributing questionnaires using Google Forms. Data analysis techniques use SPSS. The results of the study indicate that 1. Product Quality (X1) is proven to have a positive and significant influence on Purchasing Decisions (Y). 2. Marketing Mix (X2) also has a positive and significant influence on Purchasing Decisions (Y). 3. Simultaneously, Product Quality (X1) and Marketing Mix (X2) have a significant influence on Purchasing Decisions (Y).

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