Pengaruh Visual Konten Influencer Terhadap Minat Beli Ulang Melalui Keputusan Pembelian

Cindi Norawati Sirait; Meitiana Meitiana; Vivy Kristinae; Aprilita Aprilita

doi:10.55606/jaemb.v5i3.8305

Authors

Cindi Norawati Sirait Universitas Palangka Raya
Meitiana Meitiana Universitas Palangka Raya
Vivy Kristinae Universitas Palangka Raya
Aprilita Aprilita Universitas Palangka Raya

DOI:

https://doi.org/10.55606/jaemb.v5i3.8305

Keywords:

Influncer Visual Content, Repurchase Intention, Purchase Decision

Abstract

This study analyzes the influence of influencer visual content on repurchase intention mediated by purchase decisions. A quantitative method was used, with data collected through online questionnaires and analyzed using SmartPLS 4.0. The results indicate that influencer visual content has a significant effect on repurchase intention through purchase decisions. This conclusion highlights the importance of visual content in influencing purchase decisions and increasing followers’ repurchase intention.

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