Potensi Chatgpt dalam Peningkatan Penjualan pada Toko Online Berbasis Syariah
DOI:
https://doi.org/10.55606/jaemb.v5i3.6225Keywords:
Chatgpt, Online Shop, Sharia BusinessAbstract
Sharia-based online stores faced challenges in increasing sales in the middle e-commerce competition. Technological innovations such as ChatGPT, which is one of the latest breakthroughs in the field of artificial intelligence, offer opportunities for sharia online stores to improve sales performance. The purpose of this literature study is to examine the potential of ChatGPT as a revolutionary tool for increasing sales in Sharia-based online stores. The methods used included a literature review of relevant previous research. This review includes books, journal articles, and other reliable sources, such as Google Scholar. Focusing on publications published in the last ten years, this research investigates the potential of ChatGPT to increase sales of Sharia-based online stores. The research results show that ChatGPT can help Sharia online stores improve customer communication, optimize sales conversions, provide better customer service, and increase customer loyalty. ChatGPT can provide fast, accurate, and personalized responses to customer questions, as well as provide product recommendations relevant according to customer preferences. Apart from that, ChatGPT can also help in automating repetitive tasks, thereby increasing operational efficiency. This research implied that Sharia-based online stores need to consider adopting ChatGPT as part of their marketing and customer service strategy. However, implementing ChatGPT must also pay attention to aspects of Sharia compliance and ethics in the use of technology.
References
[1] S. Ayu and A. Lahmi, "Peran e-commerce terhadap perekonomian Indonesia selama pandemi Covid-19," Jurnal Kajian Manajemen Bisnis, vol. 9, no. 2, pp. 114-123, 2020.
[2] B. Harto et al., WIRAUSAHA BIDANG TEKNOLOGI INFORMASI: Peluang usaha dalam meyongsong era society 5.0. PT. Sonpedia Publishing Indonesia, 2023.
[3] M. Orinaldi, "Peran e-commerce dalam meningkatkan resiliensi bisnis diera pandemi," ILTIZAM Journal of Shariah Economics Research, vol. 4, no. 2, pp. 36-53, 2020.
[4] V. S. Adoe, M. SP, M. Yusfiana, A. Diana, S. Renny Lubis, and S. Muchsin Harahap, Buku Ajar E-Commerce. Feniks Muda Sejahtera, 2022.
[5] M. Shidiq, "The use of artificial intelligence-based chat-gpt and its challenges for the world of education; from the viewpoint of the development of creative writing skills," in Proceeding of international conference on education, society and humanity, 2023, vol. 1, no. 1, pp. 353-357.
[6] R. R. Rerung, E-Commerce, Menciptakan Daya Saing Melalui Teknologi Informasi. Deepublish, 2018.
[7] A. H. Barkatullah, Hukum Transaksi Elektronik di Indonesia: sebagai pedoman dalam menghadapi era digital Bisnis e-commerce di Indonesia. Nusamedia, 2019.
[8] A. H. Fadlilah, "Sistem Informasi E-commerce pada Toko Online Importir Tas Batam Untuk Memperluas Pemasaran Produk," Jurnal Teknik Ibnu Sina (JT-IBSI), vol. 4, no. 02, pp. 13-17, 2019.
[9] H. P. Putro, T. W. Widyaningsih, I. Englishtina, E. Nursanty, and H. Dema, Development of artificial intelligence applications (studi kasus & implementasi ai menggunakan berbagai bahasa pemrograman. PT. Sonpedia Publishing Indonesia, 2023.
[10] R. Agusti and N. P. Pertiwi, "Pengaruh kompetensi, independensi dan profesionalisme terhadap kualitas audit (studi empiris pada kantor akuntan publik se sumatera)," Jurnal Ekonomi, vol. 21, no. 03, 2013.
[11] C. P. Zendrato, "Menyikapi perkembangan teknologi AI (ChatGPT) sesuai dengan kebenaran Alkitabiah," REI MAI: Jurnal Ilmu Teologi dan Pendidikan Kristen, vol. 2, no. 1, pp. 23-37, 2024.
[12] W. Rachbini and T. Evi, Pengenalan Chatgpt Tips Dan Trik Bagi Pemula. Cv. Aa. Rizky, 2023.
[13] E. Apriliyanto, Y. S. Rahayu, D. Irawan, and W. Supriyanti, "Sosialisasi Penggunaan Aplikasi Chat-GPT dalam Pengajaran Bagi Guru SMK Muhammadiyah 5 Kabupaten Karanganyar," Jurnal Pengabdian Masyarakat-PIMAS, vol. 3, no. 3, pp. 221-225, 2024.
[14] S. A. Iriyani, E. N. Patty, A. R. Akbar, R. Idris, and B. A. P. Priyudahari, "Studi Literatur Pemanfaatan Teknologi Chat GPT dalam Pendidikan," UPGRADE: Jurnal Pendidikan Teknologi Informasi, vol. 1, no. 1, pp. 9-16, 2023.
[15] W. Suharmawan, "Pemanfaatan Chat GPT dalam dunia pendidikan," Education Journal: Journal Educational Research and Development, vol. 7, no. 2, pp. 158-166, 2023.
[16] S. Amalia, T. Karomatan, and W. I. Ridwan, "Pengaruh Penggunaan Chat Gpt Sebagai Content Creation Dalam Membangun Persepsi Konsumen Terhadap Strategi Pemasaran Umkm," Jurnal Ilmiah Publika, vol. 11, no. 2, pp. 525-533, 2023.
[17] T. Hadian, M. Pkim, and E. Rahmi, Berteman dengan ChatGPT: Sebuah Transformasi dalam Pendidikan. Edu Publisher, 2023.
[18] G. S. Mahendra et al., Tren Teknologi AI: Pengantar, Teori, dan Contoh Penerapan Artificial Intelligence di Berbagai Bidang. PT. Sonpedia Publishing Indonesia, 2024.
[19] A. Fadhillah, Y. Zebua, and Y. Prayoga, "Analysis of Information quality, trust and satisfaction on customer participation (Case study on customer online shop shopee in Rantauprapat)," Budapest International Research and Critics Institute-Journal (BIRCI-Journal), vol. 2, no. 2, pp. 3039-3051, 2021.
[20] E. W. Ambarsari, D. Parulian, M. Fazrie, and A. A. Wilatiktah, "Pemanfaatan AI-Language Model Tools untuk Menunjang Copywriting Skill Jurnalis Media Have Fun," Prioritas: Jurnal Pengabdian Kepada Masyarakat, vol. 6, no. 01, pp. 20-28, 2024.
[21] H. Kurniawan et al., BELAJAR WEB PROGRAMMING: Referensi Pengenalan Dasar Tahapan Belajar Pemrograman Web Untuk Pemula. PT. Sonpedia Publishing Indonesia, 2023.
[22] B. Samperura, M. S. Suhadi, and R. M. Awangga, Panduan Untuk Membuat CHATBOT Cerdas Implementasi OpenAI Di Telegram Dan Discord. Penerbit Buku Pedia, 2023.
[23] F. Fajrillah, M. Handri, J. Hasan, S. Hasyim, and J. Juliani, "PENGGUNAAN CHATGPT DAN VALIDASI TERHADAP INFORMASI," Community Development Journal: Jurnal Pengabdian Masyarakat, vol. 4, no. 6, pp. 11814-11821, 2023.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
