EMBUN TRI AULIA; MHD ALDY KHUSAIRI R.; NAGITA SUCI MAHARI; SARIF HALOMOAN NASUTION; ONAN MARAKALI SIREGAR; UMMI SALAMAH SITORUS. Pengaruh Hedonic Shopping Motivation dan Fear of Missing Out (FOMO) terhadap Impulse Buying pada Konsumen Crocs di Kota Medan. OPTIMAL Jurnal Ekonomi dan Manajemen, [S. l.], v. 6, n. 1, p. 526–541, 2025. DOI: 10.55606/optimal.v6i1.9490. Disponível em: https://researchhub.id/index.php/optimal/article/view/9490. Acesso em: 25 jan. 2026.