INDAH DWI LESTARI; NOVITA FITRI YANTI SERAGIH; MOH REZA MUNANDAR; FIRDAUS ROFIANSYAH; RAHMAWATI RAHMAWATI. The Effect of Customers Engagement and Electronic Word of Mouth n Purchase Decision Through Purchase Intention as a Mediation Variable: (Case Study on Tomoro Coffee). OPTIMAL Jurnal Ekonomi dan Manajemen, [S. l.], v. 6, n. 1, p. 166–184, 2026. DOI: 10.55606/optimal.v6i1.9295. Disponível em: https://researchhub.id/index.php/optimal/article/view/9295. Acesso em: 25 jan. 2026.