NI MADE YUDILA PUTRI; I GST. A. KT. GD. SUASANA. Peran Brand Image Memediasi Pengaruh Kredibilitas Celebrity Endorser terhadap Purchase Intention Produk Nescafe Ice Roast (Studi pada Masyarakat di Kabupaten Badung). OPTIMAL Jurnal Ekonomi dan Manajemen, [S. l.], v. 5, n. 3, p. 272–298, 2025. DOI: 10.55606/optimal.v5i3.7363. Disponível em: https://researchhub.id/index.php/optimal/article/view/7363. Acesso em: 21 jul. 2025.