SEILVIA PRASINDHI NINGRUM; RUDY P. TOBING. Pengaruh Viral Marketing dan Brand Awareness Terhadap Purchase Intention Produk Skincare Brand Korea Selatan. OPTIMAL Jurnal Ekonomi dan Manajemen, [S. l.], v. 2, n. 4, p. 174–188, 2022. DOI: 10.55606/optimal.v2i4.719. Disponível em: https://researchhub.id/index.php/optimal/article/view/719. Acesso em: 12 may. 2025.