RIRI PUTRI DIKA; MIRSAL MIRSAL; AWALUL KHAIRI. The Role of Emotional Branding in Customer Loyalty : A Cross-Cultural Perspective. OPTIMAL Jurnal Ekonomi dan Manajemen, [S. l.], v. 5, n. 1, p. 558–570, 2025. DOI: 10.55606/optimal.v5i1.6550. Disponível em: https://researchhub.id/index.php/optimal/article/view/6550. Acesso em: 22 jun. 2025.