ANDIKA DANANG SAPUTRA; PUTRI INDAH LESTARI. Pengembangan Strategi Pemasaran Menggunakan Metode SWOT dan QSPM Terintegrasi Analytic Hierarchy Process. OPTIMAL Jurnal Ekonomi dan Manajemen, [S. l.], v. 1, n. 3, p. 15–20, 2021. DOI: 10.55606/optimal.v1i3.4147. Disponível em: https://researchhub.id/index.php/optimal/article/view/4147. Acesso em: 11 may. 2025.