ERWIN PERMANA; ABDIEL REIHAN; ALVITO DAFFA GUSTYO; SYAMSURIZAL, Syamsurizal. Pemanfaatan Key Opinion Leader (KOL) Brand Scarlett Whitening dalam Pemasaran Digital Pada Generasi Z. OPTIMAL Jurnal Ekonomi dan Manajemen, [S. l.], v. 4, n. 3, p. 48–65, 2024. DOI: 10.55606/optimal.v4i3.3735. Disponível em: https://researchhub.id/index.php/optimal/article/view/3735. Acesso em: 11 may. 2025.