Pengaruh Employer Attractiveness Terhadap Keterlibatan dan Kinerja Karyawan pada Perusahaan Retail di Jakarta Pusat

Salma Nur Afifah; Nina Nurhasanah

doi:10.55606/optimal.v6i1.9523

Authors

Salma Nur Afifah Universitas Esa Unggul
Nina Nurhasanah Universitas Esa Unggul

DOI:

https://doi.org/10.55606/optimal.v6i1.9523

Keywords:

Corporate Image, Employee Engagement, Employee Performance, Employer Attractiveness, Retail Companies

Abstract

Human resources are needed to success in achieving company goals, especially in increasing employee engagement and performance. Employees with good human resource capacity show superior performance, so they are able to overcome company problems and work more effectively. Employer attractiveness is related to several relevant consequences for the organization, such as the intention to find work. This condition is reflected in the individual's perception of career development opportunities and appreciation given by the company. In addition, employee engagement contributes to improving work results and achieving company goals. This study focuses on analyzing the relationship between Employer Attractiveness, Employee Engagement, and Employee Performance in retail companies in Central Jakarta. A quantitative research approach was used, and data were collected from 110 respondents who worked as retail employees in Central Jakarta. SmartPLS software was used to analyze data using the Structural Equation Model. The results of this study prove that the Employer Attractiveness variable has a positive effect on Employee Engagement, the Employer Attractiveness variable has a positive effect on Employee Performance, the next variable Employee Engagement has a positive effect on Employee Performance. These findings indicate that a positive view of the company's image as an attractive place to work contributes significantly to increasing work participation, which ultimately has a direct impact on employee performance achievements. Companies that are able to increase attractiveness tend to get more engaged and productive employees.

References

Aditama, J., & Riyanto, S. (2020). Maintaining employee engagement and employee performance. Journal of Research in Business and Management, 8(3), 6–10.

Al-Fakeh, F. A., Padlee, S. F., Omar, K., & Salleh, H. S. (2020). The moderating effects of organizational commitment on the relationship between employee satisfaction and employee performance in Jordanian Islamic banks. Management Science Letters, 10(14), 3347–3356. https://doi.org/10.5267/j.msl.2020.6.002

Al-haziazi, M. (2024). Critical analysis of drivers of employee engagement and their impact on job performance. 1–9.

Al Mehrzi, N., & Singh, S. K. (2016). Competing through employee engagement: A proposed framework. International Journal of Productivity and Performance Management, 65(6), 831–843. https://doi.org/10.1108/IJPPM-02-2016-0037

Ariussanto, A. P., Tarigan, Z. J. H., Br Sitepu, R., & Singh, S. K. (2020). Leadership style, employee engagement, and work environment to employee performance in manufacturing companies. SHS Web of Conferences, 76, 01020. https://doi.org/10.1051/shsconf/20207601020

Arslan, M., & Roudaki, J. (2019). Examining the role of employee engagement in the relationship between organisational cynicism and employee performance. International Journal of Sociology and Social Policy, 39(1/2), 118–137. https://doi.org/10.1108/IJSSP-06-2018-0087

Bale, S., & Pillay, A. (2021). Impact of employee engagement on performance at a pump supplier. International Journal of Multi Discipline Science (IJ-MDS), 4(1), 1. https://doi.org/10.26737/ij-mds.v4i1.1673

Benazić, D., & Ružić, E. (2023). Dimensions of attractiveness in employer branding and the value proposition framework for young employees. Ekonomski Vjesnik, 36(1), 89–100. https://doi.org/10.51680/ev.36.1.7

Caputo, A., Molino, M., Cerato, B., & Cortese, C. G. (2023). Employer attractiveness: Two instruments to measure employer branding and reputation. SAGE Open, 13(3), 1–17. https://doi.org/10.1177/21582440231192188

Contreras, F., Abid, G., Govers, M., & Saman Elahi, N. (2021). Influence of support on work engagement in nursing staff: The mediating role of possibilities for professional development. Academia Revista Latinoamericana de Administracion, 34(1), 122–142. https://doi.org/ 10.1108/ARLA-04-2020-0057

El-Menawy, S. M. A., & Saleh, P. S. (2023). How does the mediating role of the use of social media platforms foster the relationship between employer attractiveness and generation Z intentions to apply for a job? Future Business Journal, 9(1). https://doi.org/10.1186/s43093-023-00233-0

Ewing, M., Men, L. R., & O’Neil, J. (2019). Using social media to engage employees: Insights from internal communication managers. International Journal of Strategic Communication, 13(2), 110–132. https://doi.org/ 10.1080/1553118X.2019.1575830

Herlissha, N., & Riyanto, S. (2019). The effect of remuneration, work motivation and job satisfaction on employees performance of Pt Inixindo Persada Rekayasa Komputer. International Humanities and Applied Science Journal, 2(3).

Kaur, S., & Kaur, G. (2022). Human resource practices, employee competencies and firm performance: A 2-1-2 multilevel mediational analysis. Personnel Review, 51(3), 1100–1119. https://doi.org/10.1108/PR-08-2020-0609

Khan, M. H., & Noorizwan Muktar, S. (2020). Mediating role of organizational attractiveness on the relationship between green recruitment and job pursuit intention among students of Universiti Teknologi Malaysia. Cogent Business and Management, 7(1), 1–13. https://doi.org/10.1080/23311975.2020. 1832811

Minh Ha Ho Chi, N., Luan Ho Chi, N., Minh NGUYEN, H., Vinh NGUYEN, L., Author Professor, F., & Chi Minh, H. (2021). Employer branding view project employer attractiveness: Measurement scale development and validation. Journal of Asian Finance, Economics and Business, 8(5), 987–1000. https://doi.org/10.13106/jafeb.2021.vol8.no5.0987

Mourad, Z., Noura, A., Mohamed, C., & Abdelhamid, B. (2024). Enhancing employee performance management. International Journal of Advanced Computer Science and Applications, 15(3), 1002–1013. https://doi.org/10.14569/ijacsa.2024.01503100

Munparidi, A. J. S. (2020). Pengaruh keterlibatan karyawan terhadap kinerja karyawan melalui kepuasan kerja sebagai variabel mediasi. Jurnal Aplikasi Manajemen Dan Bisnis, 1(1), 36–46. https://jurnal.polsri.ac.id/index.php/JAMB%0APengaruh

Nguyen, H. M., & Nguyen, L. V. (2023). Employer attractiveness, employee engagement and employee performance. International Journal of Productivity and Performance Management, 72(10), 2859–2881. https://doi.org/10.1108/IJPPM-04-2021-0232

Nguyen, M. H., Luan, N. V., & Khoa, B. T. (2021). Employer attractiveness and employee performance: An exploratory study. Journal of System and Management Sciences, 11(1), 97–123. https://doi.org/10.33168/JSMS.2021.0107

Nurrohmat, A., & Lestari, R. (2021). Pengaruh kepuasan kerja terhadap kinerja karyawan. Jurnal Riset Akuntansi, 1(2), 82–85. https://doi.org/10.29313/jra.v1i2.419

Onur, N., Celik Yetim, A., Guven, Y., Gozen, E., Ozilhan Ozbey, D., & Coskun Degirmen, G. (2024). Employer brand attractiveness and organizational commitment: The moderating role of organizational support. Sustainability (Switzerland), 16(13). https://doi.org/10.3390/su16135394

Prayogi, M. A., Farisi, S., & Lesmana, M. T. (2023). Career competencies and employee performance: Mediating roles of job crafting and employee engagement in Islamic banking in North Sumatra, Indonesia. Problems and Perspectives in Management, 21(3), 206–218. https://doi.org/10.21511/ppm.21(3).2023.16

Radista, M. Y. (2024). Employee engagement pada pegawai retail di Jakarta latar belakang berdasarkan informasi survei bank Indonesia terhadap pelaku usaha di industri ritel, dapat sejalan dengan tujuan perusahaan. Sejalan dengan itu, penelitian yang dilakukan oleh Nugroho &. 06(04), 992–1000.

Schäpers, P., Stolte, T., & Heinemann, H. (2023). On the influence of gender quotas on the employer attractiveness of companies – Do the means harm the ends? Gender in Management, 38(3), 357–372. https://doi.org/10.1108/GM-05-2022-0181

Seprianto, O. (2021). Pengaruh keterlibatan kerja terhadap kepuasan kerja dan kinerja pegawai. Jurnal Manajemen Sains Dan Organisasi, 2(1), 1–14. https://doi.org/10.52300/jmso.v2i1.2795

Tanjung, A. A., & Rasyid, M. A. (2023). Pengaruh disiplin kerja dan kepuasan kerja terhadap kinerja karyawan Efarina Tv. Jurnal Manajemen Ekonomi Dan Bisnis, 2(1), 49–59. https://doi.org/10.61715/jmeb.v2i1.78

Tkalac Verčič, A., & Pološki Vokić, N. (2017). Engaging employees through internal communication. Public Relations Review, 43(5), 885–893. https://doi.org/10.1016/j.pubrev.2017.04.005