Pemberdayaan Ekonomi Melalui Inovasi Produk Tempe
Studi Kasus UMKM Desa Mangga 2
DOI:
https://doi.org/10.55606/optimal.v6i1.9385Keywords:
Digital Marketing Deipan, Economic Empowerment, Product Innovation, Teimpei, UIMKMAbstract
The Community Service Program (KKN) is a form of community service that focuses on empowerment through the development of local potential. One of the potentials developed in this activity is the tempeh industry in Mangga 2 Village. This study aims to increase the economic value of tempeh products through product innovation and the implementation of modern marketing strategies. The research method used is a qualitative approach with data collection techniques in the form of field observations and direct interviews with tempeh Micro, Small, and Medium Enterprises (MSMEs). The results of the study indicate that the production process of tempeh and tempeh chips is still carried out traditionally, both in terms of flavor variations and less attractive product packaging. Through the KKN activity, students provided training in modern packaging, product label creation, and digital marketing assistance through the Shopee platform. This activity was able to increase the awareness and skills of business actors in developing tempeh products with higher sales value. Thus, tempeh product innovation is a strategic step in strengthening community economic independence and expanding business opportunities in the food sector based on local potential.
References
Feiranita, N. V. (2021). Pengembangan dan inovasi produk tempe guna meningkatkan daya saing usaha mikro. Jurnal Pengabdian Masyarakat, 4(1), 1–18.
Gentari, R. E., & Dewi, L. M. (2024). Upaya pengembangan usaha mikro kecil dan menengah (UMKM) tempe di Kampung Cidadap Banjarsari Cipocok Jaya Kota Serang. JAPESI: Jurnal Pengabdian Vokasi, 3(1), 14–18.
Hakim, A. R. (2020). Perlindungan konsumen terhadap peredaran produk makanan dan minuman tanpa label. Jurnal Yustitiabelen, 98–110.
Hanafiah, H., Damaiyanti, N. N., & Tamara, R. (2025). Strategi pengembangan UMKM melalui inovasi produk tempe pada Desa Pengampelan Kota Serang Banten. Aksi Kita: Jurnal Pengabdian Kepada Masyarakat, 1(4), 980–987.
Huida, A. M., Krismanto, M. B., Dinillah, N. F. D., & Suparwi, S. (2024). Pemberdayaan masyarakat melalui e-commerce pada UMKM kripik tempe Kirana di Desa Lebak. Tintamas: Jurnal Pengabdian Indonesia Emas, 1(3), 211–220. https://doi.org/10.53088/tintamas.v1i3.1042
Jabbar, A., Shodiqin, A., & Einjang. (2023). Implementasi pemberdayaan ekonomi masyarakat melalui industri rumahan batik. Tamkin: Jurnal Pengembangan Masyarakat Islam, 8(1), 1–26. https://doi.org/10.15575/tamkin.v8i1.43341
Maharani, A. A., Zulfatuidzaqiyah, A., & Ambarsari, L. S. (2025). Pemberdayaan UMKM kripik tempe melalui optimalisasi label dan platform Shopee. Jurnal Pengabdian Masyarakat, 6(1), 710–717.
Nilasari, Y., Komala, D. R., Badruddin, B. M., & Khuzaeri, I. (2024). Pembuatan coklat tempe sebagai inovasi produk UMKM di Desa Lemahabang. Prosiding Seminar Nasional Pengabdian Masyarakat, 4(November), 693–700.
Perdana, A. T., Priambudi, A. P., Permana, A. A., Damayanti, A., Pertiwi, A., & Fahira, F. (2022). Sosialisasi dan pendampingan inovasi produk olahan tempe menyehatkan di Kampung Tempe Kota Tangerang. Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS), 2(1), 185. https://doi.org/10.36722/psn.v2i1.1646
Putri, M. A., Nugraha, R. F., & Yasin, M. (2021). Pengolahan UMKM tempe menjadi olahan makanan dengan inovasi baru serta nilai jual tinggi warga Desa Padi Kabupaten Mojokerto. Prosiding Patriot Mengabdi, 3(1), 546–553.
Rantika, R. F., Ningsih, N. R., & Sugianto, A. (2024). Pengembangan inovasi rasa keripik tempe “Ceria.” Educommunity: Jurnal Pengabdian Masyarakat, 2(2), 42–49. https://doi.org/10.71365/ejpm.v2i2.64
Sa’diyah, H., Yulianto, A., Wardana, M. J., & Hapsari, P. A. (2023). Pemanfaatan marketplace Shopee untuk meningkatkan pemasaran produk terhadap UMKM Pabrik Otok Mabrur di Desa Bungbaruh Kecamatan Kadur Kabupaten Pamekasan. JIESP: Journal of Islamic Economics Studies and Practices, 2(2), 88–94. https://doi.org/10.54180/jieisp.2023.2.2.88-94
Sundari, Prayoga, Y., & Nasution, M. A. A. I. (2025). Inovasi dalam meningkatkan nilai jual tempe sebagai salah satu komoditas utama UMKM di Desa Simpang. Jurnal Pengabdian Kepada Masyarakat Nusantara (JPKMN), 6(2), 2387–2392.
Universitas Muhammadiyah Yogyakarta. (2025). Kajian yuridis perlindungan konsumen terhadap pemasaran produk perawatan badan overclaim di marketplace. Adagium: Jurnal Ilmiah Hukum, 3(2), 368–386. https://doi.org/10.70308/adagium.v3i2.228
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 OPTIMAL Jurnal Ekonomi dan Manajemen
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
