Potensi Besar, Akses Kecil: Masalah Struktural UMKM Bima di Era Digitalisasi Ekonomi NTB

Authors

  • Jasman Jasman Universitas Mbojo Bima
  • Sri Asmiatiningsih Universitas Mbojo Bima
  • Mega Suciati Wardani Universitas Mbojo Bima

DOI:

https://doi.org/10.55606/optimal.v6i1.9343

Keywords:

Digital Capability, Digital Transformation, Entrepreneurial Orientation, MSMEs, PLS-SEM

Abstract

This study aims to analyze the influence of structural factors on the performance of MSMEs in Bima, West Nusa Tenggara, within the context of economic digitalization. A quantitative research approach was employed using a cross-sectional survey design, and Structural Equation Modeling based on SmartPLS 4.0 was applied to examine direct, moderating, and mediating effects among variables. A total of 125 MSME owners across multiple sectors participated as respondents. The findings indicate that all structural factors-access to finance, market access, digital capability, infrastructure, and mentoring-significantly affect MSME performance, with digital capability emerging as the strongest determinant. Digital platforms were found to strengthen the effects of digital capability and mentoring on performance, although they did not serve as direct determinants. Furthermore, entrepreneurial orientation significantly mediated all structural pathways, suggesting that an entrepreneurial mindset plays a crucial role in transforming structural constraints into performance opportunities. These results highlight the importance of integrating digital capability development, targeted training, and entrepreneurial orientation enhancement in strengthening MSME competitiveness in regions facing infrastructural limitations such as Bima. The study contributes to MSME literature in the digitalization context and provides practical policy recommendations for local governments and support institutions

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Published

2026-01-02

How to Cite

Jasman Jasman, Sri Asmiatiningsih, & Mega Suciati Wardani. (2026). Potensi Besar, Akses Kecil: Masalah Struktural UMKM Bima di Era Digitalisasi Ekonomi NTB. OPTIMAL Jurnal Ekonomi Dan Manajemen, 6(1), 289–305. https://doi.org/10.55606/optimal.v6i1.9343