Analisis Faktor yang Memengaruhi Penggunaan Quick Response Code Indonesian Standard dengan Menggunakan Pendekatan Technology Acceptance Model (TAM)
DOI:
https://doi.org/10.55606/optimal.v5i3.7357Keywords:
Attitude Toward Using, Behavioral Intention, Behavior, Gender, Generation ZAbstract
This study analyzes the factors that influence the use of the Quick Response Code Indonesian Standard (QRIS) among Generation Z in Surabaya, using the Technology Acceptance Model (TAM) approach extended with gender variables. With quantitative methods and PLS-SEM analysis, the results of the study indicate that perceived ease of use and usefulness of QRIS significantly influence attitudes toward use, behavioral intentions, and actual behavior. In addition, gender also has a positive effect on perceived ease of use and usefulness. These findings confirm that convenience, benefits, and gender differences play an important role in driving the adoption and use of QRIS by Generation Z
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