Peran Pelaku Usaha Lokal dalam Mendorong Ekosistem Pariwisata Halal di Destinasi Wisata Pantai Senggigi, Lombok Barat
DOI:
https://doi.org/10.55606/optimal.v5i3.7299Keywords:
halal tourism, local businesses, halal industry, Senggigi, tourism ecosystemAbstract
This study aims to determine the role of local business actors in encouraging the formation of the halal industry ecosystem in the tourist destination of Senggigi Beach, West Lombok. This research uses descriptive qualitative methods with data collection through interviews, observation, and documentation. The results showed that business actors have taken the initiative to provide halal services even though most of them are not certified. They realize the potential of the Muslim tourist market and begin to adjust food services, accommodation, and worship facilities. However, constraints such as lack of training, regulations and supporting infrastructure were also found. In conclusion, the role of local businesses is quite significant in building a halal ecosystem, but government support and institutional strengthening are still needed.
References
Asyari, A., Kadri, K., & Jumarim, J. (2022). Beragama di Pulau Pariwisata Internasional : Pengalaman Toleransi Komunitas Muslim di Lombok Nusa Tenggara Barat. Manazhim, 4(2), 475–490. https://doi.org/10.36088/manazhim.v4i2.2021
Chavez, J. V., & Vicente, M. B. (2025). Halal compliance behaviors of food and accommodation businesses in the Zamboanga Peninsula, Philippines. Multidisciplinary Science Journal, 7(5), 2025259–2025259. https://doi.org/10.31893/multiscience.2025259
Chen, H. (2025). Research on the Impact of Government Intervention on SMEs. 0, 123–129. https://doi.org/10.54254/2754-1169/133/2025.19646
Dr. Muhammad Tariq Khan, Associate Professor, Dr. Tariq Iqbal Khan, Assistant Professor (Corresponding Author), Mr. Sheraz Ahmed, A. P. (2020). Halal Products: Not Restricted to Food and its Marketing Opportunity in the Muslim World. 1(4), 101–112. https://doi.org/https://doi.org/10.36902/rjsser-vol1-iss4-2020(101-112
DWIANTO, A. S., PURNAMASARI, E., & DARKA, D. (2023). the Sharia Concept on Supply Chain Management in the Tourism Industry. Maqdis: Jurnal Kajian Ekonomi Islam, 7(1), 131. https://doi.org/10.15548/maqdis.v7i1.464
Etik Sulistyorini, Mohammad Zainul Maarif, & Nimas Ratna Sari. (2023). Peningkatan Branding Usaha Mikro Kecil dan Menengah (UMKM) melalui Pemenuhan Legalitas Standar Keamanan Pangan dan Sertifikasi Halal Produk. Padma, 3(2), 50–59. https://doi.org/10.56689/padma.v3i2.1127
Fajri, A. (2021). Peran Kewirausahaan dalam Pembangunan Ekonomi. Jurnal Ekonomi Dan Bisnis Islam, 7(2), 2548–5911. https://doi.org/https://doi.org/10.55210/iqtishodiyah.v7i2.619
Fauzi, A. K., Shinta Eka Kartika, A., & Astini, Y. (2018). Peran Lembaga Keuangan Syariah dan Hotel Dalam Meningkatkan Potensi Wisata Halal Pulau Lombok. Istinbath, 17(2), 451–475. https://doi.org/10.20414/ijhi.v17i2.103
Imani, S., Mi’raj, D. A., Bawana, T. A., & Malik, A. R. (2022). E-Commerce Platform As a Halal Life Style Ecosystem Innovation of the Maqashid Shariah Approach. Journal of Digital Business and Innovation Management, 1(2), 101–118. https://doi.org/10.26740/jdbim.v1i2.50498
Khairul Amri, Hermanto, B. H. (2021). Peran pokdarwis dalam upaya mengembangkan pariwisata halal di Desa Setanggor. Jurnal Magister Manajemen Unram, 10(1), 1–12. https://doi.org/10.29303/jmm.v10i1A.630
MA’RIFAH, A. N., NASOR, M., & ANGGRAENI, E. (2020). Tingkat Literasi Pariwisata Halal Dan Keputusan Berwisata Pada Wisata Halal (Studi Pada Wisatawan Domestik Di Indonesia). Jurnal Ilmiah Manajemen “E M O R,” 4(1), 16. https://doi.org/10.32529/jim.v4i1.455
Mulloth, B. (2024). Defining Social Entrepreneurship. Social Entrepreneurship, 9–13. https://doi.org/10.4135/9781071938393
Nursita, R. D., Adelia, D., Septiani, R., & Widyaputri, P. D. (2024). The Role of Non-State Actors in Establishing the Halal Ecosystem in Indonesia. Hasanuddin Journal of International Affairs, 4(01), 44–56. https://doi.org/10.31947/hjirs.v4i01.33028
Prawiro, A. (2022). Halal Tourism in Lombok: Harmonization of Religious Values and Socio-Cultural Identity. Share: Jurnal Ekonomi Dan Keuangan Islam, 11(2), 322–345. https://doi.org/10.22373/share.v11i2.14905
Radhitya, A., Yuniarsih, & Azizah, R. A. (2024). Juridical Review Regarding the Making of Halal Certification for Msmes in Sangatta City. Awang Long Law Review, 6(2), 405–410. https://doi.org/10.56301/awl.v6i2.1162
Rulita Nur Mufatikhah, Estu Unggul Drajat, & Adamu Abubakar Muhammad. (2025). Strengthening Halal Value Chains for Sustainable MSMEs Growth: A Case Study of Food Industries in Madiun City, Indonesia. Journal of Islamic Economics (JoIE), 5(1), 32–45. https://doi.org/10.21154/joie.v5i1.10289
Saputri, O. B. (2020). Pemetaan Potensi Indonesia. Jurnal Ekonomi Dan Perbankan Syariah, 5(2), 24. https://doi.org/https://doi.org/10.30651/jms.v5i2.5127
Sari, S. N. I. (2021). Pengaruh Pemberdayaan, Lama Mengelola Dan Pendapatan Terhadap Kinerja Usaha Mikro, Kecil Dan Menengah (Umkm). Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi Dan Pelayanan Publik, 8(1), 45–57. https://doi.org/10.37606/publik.v8i1.160
Sartono, S., & Sutrismi, S. (2020). Kewirausahaan; Kewirausahaan Komersial dan Sosial (Studi Literatur) Entrepreneurship; Commercial and Social Entrepreneurship (Literature Study). Jurnal Benefit, 7(2), 94–102. https://journal.unita.ac.id/index.php/benefit/article/view/275
Sulfardin, Fatmawati, Suheldi, R., Juniati, Zitri, I., Ali, M., & Jaelani, M. A. (2024). Enhancing Senggigi As a Lombok Tourism Destination: a Development Strategy. Komunitas, 15(1), 51–78. https://doi.org/10.20414/komunitas.v15i1.9457
Sutandar, R. M., Akliyah, L. S., Perencanaan, P., Teknik, F., & Bandung, I. (2024). Pengembangan Pariwisata Halal berdasarkan Aspirasi Masyarakat di Desa Wisata Kabupaten Bandung. Bandung Conference Series: Urban & Regional Planning, 4(3), 801–807. https://doi.org/https://doi.org/10.29313/bcsurp.v4i3
Syah Putra, M. F., & Tucunan, K. P. (2021). The Concept of Halal Tourism and The Fulfillment of Muslim Tourist Needs in Halal Tourism. Halal Research Journal, 1(2), 56–62. https://doi.org/10.12962/j22759970.v1i2.52
Wahyulina, S., Darwini, S., Retnowati, W., & Oktaryani, S. (2018). Persepsi Wisatawan Muslim Terhadap Sarana Dikawasan Desa Sembalun Lawang Universitas Mataram Maret 2018 e- issn : 2548-3919. Jurnal Magister Manajemen Universitas Mataram, 2(1), 32–42. https://doi.org/https://doi.org/10.29303/jmm.v7i1.400
Wibowo, I. A., & Fatwa, N. (2024). Peluang Pengembangan Pariwisata Halal Melalui Optimalisasi Wakaf di Daerah Istimewa Yogyakarta. Jurnal Kajian Ekonomi & Bisnis Islam, 5(12), 5363–5380. https://doi.org/https://doi.org/10.47467/elmal.v5i12.5330
Wulandari, A., Marcelino, D., Baharta, E., & Taufiq, R. (2023). Religiusity Moderated Halal Tourism As the Antecedent of Tourist Satisfaction in Bandung. Trikonomika, 22(1), 43–51. https://doi.org/10.23969/trikonomika.v22i1.5070
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 OPTIMAL Jurnal Ekonomi dan Manajemen
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
