Peran Kepuasan Dan Motivasi Pengunjung Terhadap Niat Berkunjung Kembali Ke Taman Satwa Taru Jurug

Authors

  • Shalli Habiibika Baaq Universitas Duta Bangsa Surakarta
  • Sarah Fadila Universitas Duta Bangsa Surakarta
  • Esti Dwi Rahmawati Universitas Duta Bangsa Surakarta
  • Haris Novy Admadianto Universitas Duta Bangsa Surakarta

DOI:

https://doi.org/10.55606/optimal.v2i4.692

Keywords:

Revisit intention, satisfaction, motivation, and animal park

Abstract

Tourism is a very important sector in supporting economic development in Indonesia. The existing potential, natural resources, historical and cultural heritage can be developed into attractive leading tourist destinations that encourage tourists to make repeat visits to the same destinations. One of them is the Taru Jurug Animal Park in Surakarta City, Central Java. The purpose of this study was to analyze the role of visitor satisfaction and motivation on the intention to return to the same destination. The method used in this research is descriptive quantitative with a survey method for all tourists visiting Taru Jurug Surakarta Animal Park using a questionnaire. And using convenience sampling technique, with a total of 100 respondents. Then the data were analyzed using multiple linear regression analysis using SPSS.

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Published

2022-12-30

How to Cite

Shalli Habiibika Baaq, Sarah Fadila, Esti Dwi Rahmawati, & Haris Novy Admadianto. (2022). Peran Kepuasan Dan Motivasi Pengunjung Terhadap Niat Berkunjung Kembali Ke Taman Satwa Taru Jurug. OPTIMAL Jurnal Ekonomi Dan Manajemen, 2(4), 14–24. https://doi.org/10.55606/optimal.v2i4.692

Issue

Vol. 2 No. 4 (2022): Desember : Jurnal Ekonomi dan Manajemen

Section

Articles

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