Pertumbuhan Organik vs Anorganik: Perspektif Strategis dalam Menciptakan Keunggulan Kompetitif
DOI:
https://doi.org/10.55606/optimal.v5i2.6460Keywords:
growth strategies, organic growth, inorganic growth, hybrid strategy, competitive advantageAbstract
In an increasingly competitive and rapidly evolving global marketplace, growth is no longer an option but a necessity for organizational survival and success. Companies must choose between various growth pathways—organic, inorganic, or hybrid—each offering unique advantages and trade-offs. This study explores the strategic role of these growth strategies in fostering sustainable competitive advantage. Employing a systematic literature review, the research analyzes how organizations align internal capabilities with external opportunities to pursue growth strategies that respond effectively to dynamic market conditions. Organic growth supports innovation, brand consistency, and cultural continuity, while inorganic growth facilitates rapid expansion and access to critical assets. Hybrid strategies, integrating both modes, enable firms to balance long-term development with short-term agility. The findings highlight that strategic fit, absorptive capacity, and organizational flexibility are essential for executing growth strategies successfully. This paper offers a conceptual synthesis that informs strategic decision-making and contributes to advancing the theoretical discourse on corporate growth.
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