From Entropy to Adaptability: Rethinking Leadership Decision-Making through the Lens of Personality and Preference
DOI:
https://doi.org/10.55606/optimal.v5i2.6459Keywords:
growth strategies, organic growth, inorganic growth, hybrid strategy, competitive advantageAbstract
In today’s highly volatile and complex global environment, growth has become a strategic imperative rather than a mere option. This study explores how firms navigate organic, inorganic, and hybrid growth strategies to achieve sustainable competitive advantage in VUCA (volatility, uncertainty, complexity, and ambiguity) conditions. Drawing on a systematic literature review of 52 peer-reviewed articles published between 2015 and 2025, this paper examines how internal capabilities and external opportunities are aligned through growth configurations. The findings indicate that organic growth fosters innovation depth, brand cohesion, and cultural alignment, while inorganic growth provides rapid access to markets, technologies, and resources. However, each approach carries unique risks—organic growth may be too slow in fast-changing sectors, while inorganic strategies may face integration and cultural challenges. Hybrid strategies, which blend both approaches, emerge as the most adaptive solution in dynamic environments, offering firms flexibility to combine speed with sustainability. Strategic fit, absorptive capacity, and organizational agility are identified as key enablers of growth effectiveness. This study contributes to the theoretical development of growth strategy from a dynamic capabilities perspective and offers practical guidance for organizations designing context-sensitive growth paths.
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