Analisis Eksplorasi Strategi Perusahaan Dalam Menghadapi Disrupsi Digital Di Era Industri 6.0: Studi Kasus Pada PT. Aneka Tambang Tbk

Abstract

This qualitative research explores the strategies implemented by PT Aneka Tambang Tbk (ANTAM) in facing digital disruption in the industrial era 6.0. By using a case study approach and involving 10-15 key participants from ANTAM management, this research reveals the company's comprehensive digital transformation efforts. Data collection methods include in-depth interviews, participant observation, document analysis, and literature review. The main strategies implemented include the implementation of digital technology such as the Internet of Things (IoT), big data analytics, automation and robotics in mining operations; digital human resource development; transformation of organizational culture that supports innovation; as well as strategic partnerships and collaborations with technology companies, start-ups and research institutions. ANTAM also pays great attention to aspects of cyber security and data protection. The research results show that digital transformation has a positive impact on increasing operational efficiency, productivity, cost savings, work safety, new product development, as well as the competitiveness and sustainability of ANTAM's business. This research provides valuable insights for companies in the mining sector and related industries in formulating effective digital transformation strategies.