Promosi Marketing Pada Butik Cheryl Collection

Cherilya Alfara Natasya; Puji Isyanto; Dini Yani

doi:10.55606/optimal.v3i3.1809

Promosi Marketing Pada Butik Cheryl Collection

Authors

Cherilya Alfara Natasya Universitas Buana Perjuangan Karawang
Puji Isyanto Universitas Buana Perjuangan Karawang
Dini Yani Universitas Buana Perjuangan Karawang

DOI:

https://doi.org/10.55606/optimal.v3i3.1809

Keywords:

Marketing strategy, products, fashion trends

Abstract

Fashion is an important need for all people. Marketing strategy is a fundamental tool that is designed or planned to achieve the goals of a company by developing a sustainable competitive advantage through the market entered and the program used to serve its target market. The current fashion trend is very interesting to follow and develop according to current needs to attract consumer interest and purchasing power.

References

Hecht, T. (2020). Strategie. 67–68. https://doi.org/10.1007/978-3-658-30459-1_5

Muhamad, K. (2019). Paradigma. Angewandte Chemie International Edition, 6(11), 951– 952., 52–70.

Sunyoto, Danang, Dasar-Dasar Manajemen Pemasaran Konsep, Strategi dan Kasus, Yogyakarta : CAPS (Center of Academic Publishing Service) 2012.

Firmansyah, M. A. (2019). Buku Pemasaran Produk dan Merek. Buku Pemasaran Produk Dan Merek, August, 336.

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Published

2023-09-30

How to Cite

Cherilya Alfara Natasya, Puji Isyanto, & Dini Yani. (2023). Promosi Marketing Pada Butik Cheryl Collection . OPTIMAL Jurnal Ekonomi Dan Manajemen, 3(3), 121–127. https://doi.org/10.55606/optimal.v3i3.1809