Diseminasi Informasi Melalui Media Sosial Pada Badan Pusat Statistik Karawang
DOI:
https://doi.org/10.55606/optimal.v3i3.1791Keywords:
dissemination, Instagram, marketingAbstract
The study, entitled "Information Dissemination Through Social Media on the Indonesian Central Statistical Authority", aims to find out how the Karawang District Statistics Authority uses social media, especially Instagram. The data collection method in this study uses documentation from the Instagram media BPS Karawag. The method used is qualitative. As a result of this study, Instagram has been widely used by BPS Karawang as a media of statistical promotion at 53.8 percent, the media of general information at 30.7 percent, and statistical knowledge media and job information at 7.6 percent, respectively. The average number of interactions on the Instagram posts of the Center for Statistics of Karawang District is 50. Agriculture, Census, Indonesia, and 2023 are the main topics of information spread through activity posts.
References
Ayesha, I., Pratama, I. W. A., Hasan, S., Amaliyah, Effendi, N. I., Yusnanto, T., … Egim, A. S. (2022). Digital Marketing (Tinjauan Konseptual). In R. Wujarso (Ed.), Pt. Global Eksekutif Teknologi. Padang: PT. GLOBAL EKSEKUTIF TEKNOLOGI.
Fachrurazi, Ekowati, D., Yoeliastuti, Rusiyanti, S., Kamisi, H. La, Nurkadarwati, … Hidayat, R. (2022). Pengantar Manajemen (P. T. Cahyono, Ed.). Batam: Cendikia Mulia Mandiri.
Feroza, C. S., & Misnawati, D. (2020). Penggunaan Media Sosial Instagram Pada Akun @YHOOPHII_OFFICIAL Sebagai Media Komunikasi Dengan Pelanggan. Jurnal Inovasi, Vol 14(No 1), 32–41.
Krisnandi, H., Efendi, S., & Sugiono, E. (2019). Pengantar Manajemen. In Melati (Ed.), Pengantar Manajemen (2019th ed.). Jakarta: LPU-UNAS. https://doi.org/10.21070/2018/978-602-5914-18-8
Liedfray, T., Waani, F. J., & Lasut, J. J. (2022). Peran Media Sosial Dalam Mempererat Interaksi Antar Keluarga Di Desa Esandom Kecamatan Tombatu Timur Kabupaten Tombatu Timur Kabupaten Minasa Tenggara. Jurnal Ilmiah Society, 2(1), 2.
Nimawati, N., & Zaqiah, Q. Y. (2020). Proses Inovasi Kurikulum: Difusi dan Diseminasi Inovasi, Proses Keputusan Inovasi. MISYKAT: Jurnal Ilmu-Ilmu Al-Quran, Hadist, Syari’ah Dan Tarbiyah, 5(2), 81. https://doi.org/10.33511/misykat.v5n2.81-98
Samodra, F. P. (2023). Diseminasi adalah Penyebaran Informasi, Berikut Strategi dan Tahapannya. Retrieved May 27, 2023, from Liputan6.com website: https://www.liputan6.com/hot/read/5245991/diseminasi-adalah-penyebaran-informasi-berikut-strategi-dan-tahapannya
Sitanggang, D. D. K. P. (2022). Diseminasi Adalah: Pengertian, Strategi, dan Tugasnya. Retrieved May 27, 2023, from detik.com website: https://www.detik.com/bali/berita/d-6425766/diseminasi-adalah-pengertian-strategi-dan-tugasnya
Umam. (2021). Pengertian Media Sosial, Sejarah, Fungsi, Jenis, Manfaat, dan Perkembangannya - Gramedia Literasi. Retrieved May 27, 2023, from Gramedia blog website: https://www.gramedia.com/literasi/pengertian-media-sosial/
Untari, D., & Fajariana, D. E. (2018). Strategi Pemasaran Melalui Media Sosial Instagram (Studi Deskriptif Pada Akun @Subur_Batik). Proceedings of the 8th Biennial Conference of the International Academy of Commercial and Consumer Law, 2(271–278).
Yulianti, F., Lamsah, & Periyadi. (2019). MANAJEMEN PEMASARAN (D. Novidiantoko & H. A. Susanto, Eds.). Yogyakarta: DEEPUBLISH.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Jurnal Ekonomi dan Manajemen
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
