Revitalisasi Anyaman Baion : Strategi Pemberdayaan Ekonomi Kreatif Berbasis Komunitas di Desa Pearaja

Authors

  • Dahlia Nopelina Siallagan Universitas Sisingamangaraja XII Tapanuli
  • Berliana Simanjuntak Universitas Sisingamangaraja XII Tapanuli
  • Rini T Simangunsong Universitas Sisingamangaraja XII Tapanuli
  • Trimey Liria Hutauruk Akademi Keperawatan Tarutung
  • Rina Handayani Universitas Sisingamangaraja XII Tapanuli
  • Alkausar Saragih Universitas Muslim Nusantara Al-Washliyah
  • Meslin Silalahi Universitas Sisingamangaraja XII Tapanuli
  • Meliarta Saragih Universitas Sisingamangaraja XII Tapanuli
  • Jaktri Okto Lumban Gaol Universitas Sisingamangaraja XII Tapanuli
  • Togu Sitorus Universitas Sisingamangaraja XII Tapanuli

DOI:

https://doi.org/10.55606/kreatif.v6i1.9684

Keywords:

Baion Weaving, Community-Based Empowerment, Creative Economy, Revitalization, Strategy

Abstract

This Community Service Program (PKM) aims to revitalize Baion weaving as a form of local cultural heritage while strengthening community-based creative economy in Pearaja Village. The main challenges faced by the artisans include low product value addition, limited design innovation and branding, restricted market access, and weak regeneration and institutional capacity. The program employed a Participatory Action Research (PAR) approach combined with Asset-Based Community Development (ABCD) through a co-creation framework between the service team and the artisan community. The implementation focused on institutional strengthening, enhancement of digital literacy and entrepreneurship, product design innovation, and digital-based marketing assistance. The results indicate a significant improvement in artisans’ capacity to produce more functional and market-oriented woven products, the establishment of digital marketing identities through social media platforms, and the growing awareness of institutional management and youth regeneration. Overall, the program demonstrates that integrating cultural preservation with community-based creative economy strategies can enhance business independence and ensure the sustainability of traditional crafts. These findings offer a practical empowerment model that can be replicated in other rural communities with similar cultural assets.

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Published

2026-01-18

How to Cite

Dahlia Nopelina Siallagan, Berliana Simanjuntak, Rini T Simangunsong, Trimey Liria Hutauruk, Rina Handayani, Alkausar Saragih, … Togu Sitorus. (2026). Revitalisasi Anyaman Baion : Strategi Pemberdayaan Ekonomi Kreatif Berbasis Komunitas di Desa Pearaja. KREATIF: Jurnal Pengabdian Masyarakat Nusantara, 6(1), 177–189. https://doi.org/10.55606/kreatif.v6i1.9684

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Vol. 6 No. 1 (2026): Jurnal Pengabdian Masyarakat Nusantara

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