Pemberdayaan Usaha dan Strategi Pemasaran Produk Melalui Kegiatan Branding pada UMKM Kerajinan Bambu di Kelurahan Kepanjenkidul

Authors

  • Alifah Rizky Wiyanti Universitas Pembangunan Nasional Veteran Jawa Timur
  • Yanda Bara Kusuma Universitas Pembangunan Nasional Veteran Jawa Timur

DOI:

https://doi.org/10.55606/kreatif.v3i3.2015

Keywords:

Empowerment, Marketing strategy, Blitar City UMKM’s

Abstract

The country of Indonesia is known for its ethnic, religious, and cultural diversity which makes Indonesia have various kinds of arts and crafts. Various typical Indonesian products are created, starting from a large scale such as industry to a small scale, namely UMKMs. The majority of people in Blitar City have their businesses, both in terms of food and beverages, and crafts. Bamboo is one of the plants that live in Indonesia which can be used for various crafts. Bamboo Craft "Arunika Art" is the subject of research. The purpose of this research is to empower businesses and implement product marketing strategies through branding activities for UMKMs of bamboo handicrafts in Blitar City. The method used is descriptive and qualitative methods.

References

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Published

2023-07-21

How to Cite

Alifah Rizky Wiyanti, & Yanda Bara Kusuma. (2023). Pemberdayaan Usaha dan Strategi Pemasaran Produk Melalui Kegiatan Branding pada UMKM Kerajinan Bambu di Kelurahan Kepanjenkidul. KREATIF: Jurnal Pengabdian Masyarakat Nusantara, 3(3), 70–76. https://doi.org/10.55606/kreatif.v3i3.2015

Issue

Vol. 3 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara

Section

Articles

License

Copyright (c) 2023 Alifah Rizky Wiyanti, Yanda Bara Kusuma

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.