Optimalisasi Pengelolaan Media Sosial Melalui Pelatihan Citizent Journalist untuk Mempromosikan Branding Kampung Wisata Literasi Pekijing

Abstract

This community service aims to improve the ability of teenagers in Kampung Wisata Literasi Pekijing to manage social media through a citizen journaslit training program. The main issue is that social media is not being used effectively as a tool for promotion and branding the village. The method used is the Asset-Based Community Development (ABCD) approach, which includes interactive lectures, discussions, and hands-on practice. Evalution was done using pre-test and post test through the Quizizz platform. The results show an improvement in teenagers’ understanding of social media management, as seen in the higher post-test scorers compared to the pre-test. Additionally, this activity also changed how the teenagers see social media, shifting their view from just a source of entertainment to a tool for sharing information and promoting the literary tourism village.