Pengembangan Manajemen Homestay di Ubud Dengan Membangun Inovasi Digital Melalui Sistem Informasi
DOI:
https://doi.org/10.55606/jpkmi.v5i2.7230Keywords:
Digitalization, Homestay, Information System, Innovation, TourismAbstract
This community service project highlights the role and impact of homestay in Ubud’s tourism, with a specific focus on Gusti Homestay Ubud. The primary goal of this initiative is to develop an information system that strengthens the homestay’s presence and enhances the quality of services provided to guests. To achieve this, various research methods have been employed, including a SWOT analysis, online platform development, and the implementation of digital marketing strategies. The outcomes of this project include the launch of Google Business, an official website, and social media accounts designed to increase the visibility and accessibility of the homestay. These efforts are expected to attract more tourists, boost the income of the homestay owner, and offer guests a better and more satisfying stay experience. Consequently, this project not only strengthens the position of Gusti Homestay within the local tourism industry but also contributes to the economic growth of Ubud and enhances the appeal of the destination as an attractive tourist spot
References
Agustin, V. R., Putri, R. R., Anggara, J., Kartikasari, N., & Husni, V. H. (2023). Pelatihan Penggunaan Media Digital Pelaku Usaha Desa Wisata Banyumulek. Jurnal Gembira: Pengabdian Kepada Masyarakat, 1(03), 791–797.
Anharudin, Susandi, D., & Saefudin. (2021). Rancangbangun sistem informasi reservasi kamar homestay berbasis Web. Jurnal Informatika Universitas Pamulang, 6(4), 826–833.
Ardani, N. N., & Poetranto, I. W. D. (2022). Homestay development strategy at Yeh Gangga Beach tourist destination Tabanan-Bali. Journal of Applied Sciences in Travel and Hospitality, 5(2), 76–87. https://doi.org/10.31940/jasth.v5i2.76-87
Baysha, M. H., Astuti, E. R. P., Fahmi, A., & Mashur, M. (2024). Peran Pemasaran Digital Dalam Mempromosikan Pariwisata Tandung Andung Desa Lendang Ara. Community: Jurnal Pengabdian Kepada Masyarakat, 4(2), 112–124.
Fitriana, R. (2020). Pelatihan manajemen pengelolaan homestay di desa Wisata Cikolelet, Serang, Banten. Wikrama Parahita: Jurnal Pengabdian Masyarakat, 4(1), 8–12. https://doi.org/10.30656/jpmwp.v4i1.2059
Gusti Agung Wahyu Adrian, I., Adriansyah, E., & Edy Waluyo, J. (2024). Strategy to Increase the Digitalization Capacity of Homestay Managers in Pandanrejo Tourism Village, Indonesia. International Journal of Sustainable Competitiveness in Tourism, 3(1), 25–35. https://doi.org/10.34013/ijscot.v3i1.1482
Hasan, M., Ramli, R., Ruhana Ku-Mahamud, K., Raihan, A., Albarune, B., & Islam, F. (2015). A Study On Homestay Malaysia: ICT Applications. Proceedings of International Conference on Networking and Computer Application, 30–38.
Indrayani, I. G. A. P. W., et al. (2024). Manajemen Homestay: Membangun Inovasi Digital Melalui Sistem Informasi. TEKIBA: Jurnal Teknologi dan Pengabdian Masyarakat, 4(2), 112–119.
Indrayani, I. G. A. P. W., Pitanatri, M. U., Wiratama, I. G., Ariesa, K. W., & Hendrawan, K. R. (2024). Dari Manual ke Digital: Rancangan Sistem Informasi El Homestay Berbasis Siklus Tamu. Jurnal Pemberdayaan Pariwisata, 6(1), 49–59. https://doi.org/10.30647/jpp.v30647/jpp.v6i1.1801
Jiang, G.-X., Li, Y.-Q., Zhang, S.-N., & Ruan, W. Q. (2022). How to impress guests: Key factors and strategy configurations for the accommodation memories of homestay guests. Journal of Hospitality and Tourism Management, 50, 267–276. https://doi.org/10.1016/j.jhtm.2022.02.017
Maulida, R., Choir, S. S., & Putri, N. A. (2024). Strategi Pemasaran Digital Dalam Meningkatkan Promosi Pariwisata Banyuwangi Di Dinas Kebudayaan Dan Pariwisata Kabupaten Banyuwangi. Jurnal Gembira: Pengabdian Kepada Masyarakat, 2(01), 238–246.
Mulyadi, A. (2023). Penerapan Digitalisasi di Wisata Muara Baduk Kabupaten Banyuwangi. INSAN CENDEKIA: Jurnal Pengabdian Kepada Masyarakat, 1(1), 17–21.
Pratiwi, A. N., Zulfa, B. K., Permatasari, D. A., Maharani, L. J., & Helyanan, P. S. (2021). Strategi Pengelolaan Homestay Melalui Penerapan Chse dan Pemanfaatan Digitalisasi Media Sosial di Desa Wisata Purwosari. Jurnal Abdimas Adpi Sosial Dan Humaniora, 2(4), 170–176. https://doi.org/10.47841/soshum.v2i4.3
Priatmoko, S., & David, L. D. (2021). Winning tourism digitalization opportunity in the Indonesia CBT business. Geojournal of Tourism and Geosites, 37(3), 800–806. https://doi.org/10.30892/GTG.37309-711
Qiu, H., Chen, D., Bi, J. W., Lyu, J., & Li, Q. (2022). The construction of the affinity-seeking strategies of Airbnb homestay hosts. International Journal of Contemporary Hospitality Management, 34(3), 861–884. https://doi.org/10.1108/IJCHM-10-2020-1157
Reswari, G. P. A., Siswanto, A. P., & Setiyono, B. (2023). Pendampingan Digitalisasi Produk Komoditi Desa Ponggok Kabupaten Klaten. CARADDE: Jurnal Pengabdian Kepada Masyarakat, 5(3), 389–396.
Ummaya Santi, F., & Tristanti, T. (2021). Pemberdayaan Masyarakat Melalui Pengelolaan Homestay di Desa Wisata. Journal of Nonformal Education and Community Empowerment, 5(1), 45–53. https://doi.org/10.15294/pls.v5i1.39849
Wang, J., Chow, Y. S., & Biljecki, F. (2023). Insights in a city through the eyes of Airbnb reviews: Sensing urban characteristics from homestay guest experiences. Cities, 140, 104399. https://doi.org/10.1016/j.cities.2023.104399
Yaja, M., Kumar, A., Swamy, G. A., & Rout, H. B. (2023). Is homestay service an ideal business opportunity for women? International Social Science Journal, 73(248), 463–477. https://doi.org/10.1111/issj.12409
Zeng, Q., Gu, Y., & Tan, J. (2020). Strategy of Promoting the Competitiveness of Homestay Under the Background of “Internet+”. In Proceedings of the 2020 International Conference on Social Sciences and Economic Development (pp. 307–317). https://doi.org/10.1007/978-981-15-5959-4_38
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
