Peran Kewirausahaan: Digital Marketing dan Manajemen Keuangan Bagi SMK Negeri 6 Sukoharjo

Abstract

In the current digital era, where technological advancements such as artificial intelligence and e-commerce shape new consumption patterns and business models, the younger generation, particularly Gen Z, needs to be equipped with relevant entrepreneurial skills. This research aims to develop and implement an entrepreneurship education model focused on digital marketing and financial management for 12th-grade Accounting students at SMK Negeri 6 Sukoharjo, against the backdrop of the growing need to understand digital marketing strategies and financial management amid a competitive digital economy. Using a practical and interactive approach through material delivery, open discussions, and simple analysis activities on digital campaign examples and business budget preparation, the research involved 36 students selected based on their interest in entrepreneurship. The results show that this approach successfully enhanced students' understanding of digital marketing concepts and the basics of financial management, with students becoming more enthusiastic, able to connect the material to personal experiences, and demonstrating improved abilities in designing promotional strategies and creating simple budget simulations. The discussion confirms the effectiveness of interactive methods in vocational education, aligning with previous studies, and emphasizes the potential of students as young entrepreneurs with support from a digital curriculum. The conclusion states that the practical and interactive learning model is effectively applied in vocational education and can serve as a recommendation for developing digital-based entrepreneurship curricula in vocational high schools.