Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Journal Title: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Initials: JIMEK Frequency: Maret, Juli dan November Print ISSN: 2809-9427 Online ISSN: 2809-9893 Editor in Chief: Febri Adi Prasetya DOI: 10.55606 Publisher: Pusat Riset dan Inovasi Nasional Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK), ISSN: 2809-9427 cetak dan ISSN: 2809-9893 online . Jurnal JIMEK diterbitkan Pusat Riset dan Inovasi Nasional, terbit setahun Tiga kali (Maret, Juli dan November) menerapkan proses peer-review dalam memilih artikel berkualitas berdasarkan penelitian ilmiah dan teoritis.Jurnal ini terakreditasi SINTA 5 (Surat Keputusan Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Nomor 10/C/C3/DT.05.00/2025 tanggal 21 Maret 2025 tentang Peringkat Akreditasi Jurnal Ilmiah Periode I Tahun 2025) dimulai dari Volume 2 Nomor 2 Tahun 2022 sampai Volume 7 Nomor 1 Tahun 2027. JIMEK diterbitkan untuk mengembangkan dan memperkaya diskusi ilmiah bagi para sarjana dan penulis yang menaruh minat pada isu-isu sosial-budaya di Indonesia. Redaksi menerima artikel berbasis teori dan penelitian. Cakupan keilmuan Jurnal Manajemen, Ekonomi dan Kewirausahaan adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen yang terdiri dari Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional dan Manajemen Bisnis Syariah serta Manajemen Kewirausahaan Indexed by : Journal Sponsors and Partners :
Pengaruh Literasi Keuangan dan Financial Technology (Fintech) terhadap UMKM di Kota Betun Kabupaten Malaka
This research aims to determine the influence of Financial Literacy and Finansial Technology on MSMEs in, Betun City, Malaka Regency, both partially and simultaneously.This research uses a quantitative descriptive research type and this research uses an associative approach. The sample in this research was 47 MSMEs in Betun City. The sampling technique uses the Simple Random Sampling method. The data collection technique in this research uses the questionnaire distribution technique with a Likert scale easurement scale. The data analysis technique in this research uses hypothesis testing (Ttest and F test), and the coefficient of determination. Data management in this research uses SPSS (Statistical Product and Service Solution) software. The results of this research prove that Financial Literacy and Financial Technology together have a positive and significant effect on MSMEs actors in Betun City, Malaka Regency.
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Pengaruh Media Sosial Terhadap Pertumbuhan UMKM: Studi Kasus Strategi Pemasaran Digital di UMKM Kabupaten Sidoarjo, Jawa Timur
This study aims to analyze the influence of social media on the growth of Micro, Small, and Medium Enterprises (MSMEs) with a focus on digital marketing strategies in the modern era. Through a qualitative approach and case study method, this study examines 30 MSMEs in urban and semi-urban areas in Sidoarjo, East Java, Indonesia that actively use social media as a marketing tool. Data were collected through in-depth interviews, observations, and documentation studies, then analyzed using thematic analysis techniques. The results of the study show that social media plays a significant role in increasing visibility, sales, and market expansion of MSMEs. As many as 80% of MSMEs experienced an increase in sales of 20-50%, while 60% managed to reach markets outside their area. Platforms such as Instagram, Facebook, and WhatsApp are the main choices for MSMEs because of their ease of use and affordable costs. However, MSMEs also face challenges such as limited human resources, lack of knowledge about digital marketing strategies, and intense competition. Effective digital marketing strategies include creating engaging content, actively engaging with audiences, and utilizing the latest social media features. This study concludes that social media is a transformative tool for MSMEs, but efforts are needed to increase the capacity and knowledge of MSME actors in order to maximize their potential, so this potential needs to be supported through training, use of social media management tools, and collaboration with influencers.
Analisis Pengaruh Pengangguran dan Kemiskinan terhadap Pertumbuhan Ekonomi di Provinsi Nusa Tenggara Barat Tahun 2010-2023
This study aims to examine the effect of unemployment and poverty on economic growth in West Nusa Tenggara (NTB) Province during the 2010–2023 period. The research uses a quantitative approach with an associative research design. Secondary data were obtained from the Central Statistics Agency (BPS) of NTB Province. The data were analyzed using multiple linear regression with the help of EViews 12.0 software. The results show that unemployment has a negative and significant effect on economic growth, with a regression coefficient of -7007.347 and a significance level of 0.0122 (< 0.05). Poverty also has a negative effect, although statistically insignificant, with a coefficient of -62.847 and a significance level of 0.0776 (> 0.05). Simultaneously, unemployment and poverty have a significant effect on economic growth, as indicated by the F-statistic probability value of 0.000186. The coefficient of determination (R²) is 0.7902, suggesting that 79.02% of the variation in economic growth is explained by the model. The findings imply that reducing unemployment through the creation of productive jobs and strengthening economic sectors is crucial for supporting growth. Although poverty is not statistically significant, its negative relationship indicates the importance of sustainable poverty reduction strategies to promote inclusive and long-term economic development.
Pengaruh Kepatuhan Wajib Pajak Dan Literasi Pajak Terhadap Penerimaan Pajak Penghasilan Orang Pribadi
This study aims to examine the effect of taxpayer compliance and tax literacy on personal income tax revenue. Taxpayer compliance and tax literacy are two factors that play a crucial role in increasing tax revenue, which in turn can support the country's economic development. This study focuses on MSMEs in Kupang City, with the hope of providing deeper insight into how these two factors contribute to income tax revenue in the sector. This study uses a quantitative approach with primary data obtained through questionnaires distributed to 99 MSMEs in Kupang City. The sample used was calculated using the Slovin formula to determine a representative number of respondents. The distributed questionnaires included questions related to the level of taxpayer compliance, tax understanding, and income tax revenue. The collected data were then analyzed using multiple linear regression analysis techniques, conducted with the help of IBM SPSS Statistics 25 software. The results of this study indicate that taxpayer compliance has a partial positive and significant effect on income tax revenue. This indicates that the higher the level of taxpayer compliance, the greater their contribution to income tax revenue. In addition, tax literacy also shows a positive and significant effect on income tax revenue. Taxpayers with a good understanding of taxes tend to be more compliant in fulfilling their obligations, thus increasing tax revenue. Simultaneously, both variables—tax compliance and tax literacy—have a positive and significant impact on income tax revenue. These findings suggest that to increase income tax revenue, it is crucial for the government to not only improve taxpayer compliance but also improve tax literacy among taxpayers, particularly in the MSME sector. This can be achieved through more intensive and effective tax education and counseling.
Pengaruh Kepatuhan Wajib Pajak dan Literasi Pajak terhadap Penerimaan Pajak Penghasilan Orang Pribadi
This study aims to examine the influence of taxpayer compliance and tax literacy on personal income tax revenue. The focus of the research is on Micro, Small, and Medium Enterprises (MSMEs) registered in Kupang City. Income tax revenue is an important source of state financing, so understanding the factors that affect it is crucial. This study uses a quantitative approach by collecting primary data through the distribution of questionnaires to 99 respondents who are MSME actors. The number of samples was determined using the Slovin formula, with purposive sampling technique. Data analysis was performed using multiple linear regression with the help of IBM SPSS Statistics 25 software. The independent variables in this study are taxpayer compliance and tax literacy, while the dependent variable is income tax revenue. The results of the analysis show that partially, both taxpayer compliance and tax literacy have a positive and significant influence on individual income tax revenue. This indicates that the higher the level of tax compliance and literacy, the greater the potential for tax revenue that can be collected by the state. Simultaneously, the two variables also showed a positive and significant influence, which emphasized the importance of synergy between tax understanding and taxpayer awareness in increasing the contribution of tax revenue. These findings imply that increasing socialization, tax education, and tax law enforcement need to be continuously improved to encourage better tax awareness among MSME actors. In addition, the results of this research can also be used as a basis for tax authorities and local governments to formulate more effective policies in supporting tax compliance, including tax training and assistance for MSMEs.
Pengaruh Promosi Media Sosial, Kualitas Produk dan Store Atmosphere Terhadap Keputusan Pembelian Produk Fashion di Batik Benang Raja Semarang
Based on observations of sales data from the Batik Benang Raja Shop in Semarang, a downward trend in sales was observed in 2023. This decline indicates a decline in consumer purchasing decisions. This declining sales issue cannot be ignored by shop owners, as it can negatively impact business continuity. Several factors contributing to the decline in sales include social media promotions, product quality, and store atmosphere. This study aims to analyze the extent to which social media promotions, product quality, and store atmosphere influence purchasing decisions for fashion products at Batik Benang Raja Semarang. This study adopted a quantitative and qualitative approach using primary data obtained through a simple random sampling technique, with a sample size of 84 respondents, calculated using the Slovin formula. To analyze the data, this study used multiple regression analysis techniques, t-tests, F-tests, and coefficient of determination (R2) tests. The results showed that social media promotions did not significantly influence purchasing decisions for Batik Benang Raja Semarang products. This may be due to a lack of engagement and intensive interaction on social media or perhaps due to the inaccuracy in selecting the right promotional platform. Meanwhile, the variables of product quality and store atmosphere were shown to have a significant influence on purchasing decisions. Good product quality can increase consumer confidence in the products sold, while a comfortable and attractive store atmosphere can create a more enjoyable shopping experience, ultimately driving purchasing decisions. Therefore, even though social media promotion does not have a significant impact, product quality and store atmosphere remain important factors that Toko Batik Benang Raja needs to consider in increasing sales and attracting more customers.
Persepsi Masyarakat tentang Kinerja Aparatur Pemerintahan Desa dalam Menangani Program Pelayanan Publik di Desa Jati Kecamatan Saguling Kabupaten Bandung Barat
Within the framework of implementing village autonomy, village government plays a strategic role as the spearhead of the provision of high-quality, effective public services that meet community needs. As the frontline government unit, villages are expected to fulfill the principles of good governance through transparent, accountable, participatory, and responsive services. This study aims to explore the performance of government personnel in Jati Village in providing public services, while also analyzing community perceptions of the quality of services received. This study used a descriptive qualitative method with data collection techniques through in-depth interviews, observation, and documentation studies. The results indicate that, in general, the community of Jati Village has a positive perception of the performance of village government officials, particularly regarding punctuality, friendly service, and information transparency. Village officials are considered capable of responding to community administrative needs fairly quickly and clearly. However, several obstacles were identified that affect the optimization of public services, including the lack of active community participation in the village decision-making process and a low understanding of applicable administrative procedures and service mechanisms among some residents. These obstacles impact the effectiveness of interactions between the village government and the community, potentially delaying the completion of certain services. In response to these challenges, the Jati Village Government is striving to increase transparency in its performance by openly disseminating information, expanding access to community participation in village deliberation forums, and implementing educational and outreach programs related to public service procedures. These efforts are expected to not only strengthen the performance of village officials but also build community awareness, understanding, and involvement in supporting the creation of higher-quality and sustainable public services.
Peran Mediasi Work Engagement Pada Pengaruh Job Crafting Terhadap Kinerja Karyawan Dewi Agung Management
This study aims to examine the mediating role of work engagement in the relationship between job crafting and employee performance at Dewi Agung Management. The research approach uses a quantitative method with an associative design. The study population was all 60 Dewi Agung Management employees, and all were sampled through a saturated sampling technique. Data collection was carried out using a Likert-scale questionnaire that had undergone validity and reliability tests. Data analysis used the Structural Equation Modeling-Partial Least Square (SEM-PLS) method with the help of SmartPLS 4.1 software. The results of the study indicate that job crafting has a positive and significant influence on work engagement and employee performance. In addition, work engagement has been proven to have a positive and significant influence on performance. Another important finding is that work engagement plays a significant mediator in the relationship between job crafting and employee performance. Theoretically, the results of this study strengthen the Job Demands-Resources Theory (JD-R), which states that the balance between job demands and the availability of work resources can increase work engagement and encourage the achievement of optimal performance. This study confirms that job crafting is not only an adaptive strategy but also a proactive approach that enables employees to develop higher emotional and cognitive engagement with their work. The practical implication of this finding is the importance of organizations facilitating employee job crafting through flexible policies, training, and adequate work resource support. From a theoretical perspective, this study contributes to the growing literature on proactive work behavior, job engagement, and employee performance, and serves as a foundation for further research in human resource management, particularly engagement-based performance improvement strategies and job adjustments undertaken independently by employees.
Analisis Pengetahuan Investasi dan Persepsi Risiko terhadap Keputusan Investasi Dimediasi Minat Investasi pada Mahasiswa di Kota Semarang
This study aims to analyze the influence of investment knowledge and risk perception on investment decisions, with investment interest as an intervening variable among college students in Semarang City. The background of this study is based on the phenomenon of increasing awareness of the younger generation regarding the importance of investment, but still found differences in investment decision-making behavior. This study uses a quantitative approach with primary data obtained by distributing questionnaires to respondents who meet the research criteria. The population in this study were college students in Semarang City, with a sample of 130 people selected using a purposive sampling technique. The research instrument was a questionnaire designed to measure the level of investment knowledge, risk perception, investment interest, and investment decisions. Data analysis was performed using Structural Equation Modeling (SEM) with the help of SmartPLS 4.0 software to test direct and indirect relationships between variables. The results showed that investment knowledge did not significantly influence investment interest or investment decisions. Conversely, risk perception had a positive and significant influence on investment interest and investment decisions. Other findings showed that investment interest did not significantly influence investment decisions. Furthermore, the investment interest variable did not act as a mediator in the relationship between investment knowledge and risk perception on investment decisions. The implications of this research indicate that accurate risk perception can encourage students to be more interested and bold in making investment decisions, while investment knowledge alone is insufficient to influence investment behavior without experience and confidence in facing risks. These findings are expected to provide input for relevant parties, including educational institutions and financial industry players, in designing more effective investment literacy programs, particularly for students as potential future investors.
Pengaruh Variasi Menu, Harga, dan Layanan Delivery terhadap Keputusan Pembelian di Restoran Garuda Medan Johor
This study aims to analyze the influence of variations in menu, price, and delivery services on consumer purchasing decisions at Garuda Medan Johor restaurant. The study population was 133 people, with the determination of the sample using the Slovin formula to obtain 100 respondents. The approach used is quantitative with multiple linear regression analysis method. The results of the analysis showed that partially, the variable price (X₂) and Delivery service (x₂) have a positive and significant influence on the purchase decision. The value of t-calculate for Price is 5,838 and for Delivery service is 6,823, both of which are greater than t-table 1,985 (③=0.05; df = 96), with significance level 0,000 < 0.05. This indicates that the more appropriate the price and the better the delivery service, the higher the tendency of consumers to make purchases. In contrast, the variation of the Menu (X₁) did not have a significant effect partially, with t-count 0.728 and significance 0.468 > 0.05, which means the difference or diversity of the menu is not a major factor in purchasing decisions at the study site. Simultaneously, the three research variables significantly influence the purchase decision, indicated by the value of F-count of 382.948 which far exceeds the F-table of 2.70, with a significance level of 0.000. The Adjusted R Square value of 0.920 indicates that 92.0% of the variation in purchasing decisions can be explained by a combination of variable variations in menus, prices, and delivery services, while the remaining 8.0% is influenced by other factors that are not included in the model, such as promotion, brand image, or taste quality of food. Based on these findings, it can be concluded that competitive prices and effective delivery services are the dominant factors influencing consumer purchasing decisions at Garuda Medan Johor restaurants, while menu variation is not the main consideration. Therefore, marketing strategies and restaurant management should prioritize price control and improving the quality of delivery services to retain and attract consumers.
Pemanfaatan Google Business Profile sebagai Media Promosi dalam Meningkatkan Penjualan Sepeda Motor Honda
The rapid development of technology and information is currently affecting almost all aspects of life, including market developments and business competition patterns. The dynamics of the digital era require businesses to constantly adapt to the latest trends, particularly in marketing strategies. One digital trend that can be optimally utilized is the use of Google Business Profile. This platform provides various features that support promotional activities and build interactions with consumers more effectively. This study aims to analyze the use of Google Business Profile as a promotional medium in an effort to increase Honda motorcycle sales. The research approach used was qualitative with descriptive methods, so the results obtained provide an in-depth description of the platform's role in supporting marketing activities. The results show that Google Business Profile has a significant contribution to product promotion, particularly Honda motorcycles. The use of various features such as a business profile containing complete company information, a performance dashboard to monitor the development of consumer interactions, testimonials and customer reviews that build trust, and visibility on Google Search and Google Maps have been proven to increase the reach and appeal of promotions. With easy access and broad reach, potential consumers can obtain information quickly, accurately, and reliably, thus influencing purchasing decisions. Overall, using Google Business Profiles is not only a promotional tool, but also a way to build a reputation and long-term relationships with customers. Consistently optimizing features can be an effective strategy for increasing sales while strengthening your business's position amidst increasingly fierce digital market competition.
Pengaruh Produktivitas, Digital Marketing, dan Biaya Operasional Terhadap Keunggulan Bersaing Usaha di Brebes
This study aims to comprehensively analyze the influence of productivity, digital marketing, and operational costs on competitive advantage at Lilin Thrifting Store, a micro, small, and medium enterprise (MSME) located in Brebes Regency, Indonesia. In the current business environment characterized by intense competition and rapid technological development, MSMEs must adopt strategies that not only increase efficiency but also strengthen their competitive positioning. A quantitative research method was applied, employing a survey approach to obtain primary data from both customers and business managers. A total of 100 respondents participated in this study, selected through purposive sampling to ensure relevance to the research objectives. Data were collected via structured questionnaires and analyzed using multiple linear regression to determine the magnitude and direction of the relationships among the variables.The results reveal that productivity exerts a positive and significant effect on competitive advantage, indicating that improvements in work efficiency, service quality, and resource utilization directly enhance the store’s ability to compete in the market. Similarly, digital marketing demonstrates a positive and significant effect, highlighting the role of social media engagement, online advertising, and e-commerce platforms in expanding market reach and increasing brand visibility. Conversely, operational costs show a negative and significant effect on competitive advantage, suggesting that excessive or poorly managed expenditures can undermine profitability and weaken market standing. These findings underscore the importance for MSME actors, particularly in the retail and secondhand clothing sectors, to prioritize strategies that enhance productivity and maximize the potential of digital marketing while maintaining strict control over operational expenses. The practical implication is that sustainable competitive advantage can be achieved through a balanced approach that integrates internal efficiency, technological adaptation, and cost-effectiveness.
Pengaruh Citra Destinasi dan Kualitas Pelayanan terhadap Minat Berkunjung Kembali Wisatawan di Pantai Randusanga Indah Brebes
This study aims to evaluate the extent to which destination image and service quality influence tourists' intention to revisit Randusanga Indah Beach in Brebes, both partially and simultaneously. The background of this study is based on the phenomenon that the success of a tourist destination in attracting repeat visits is strongly influenced by tourists' positive perceptions of the destination image and the quality of services provided. A total of 156 respondents who had experienced visiting Randusanga Indah Beach were selected as research participants. Data collection was conducted online through the distribution of questionnaires using the Google Form platform. The collected data were then analyzed using SPSS software with stages including descriptive analysis to describe the respondents' profiles and their perceptions, instrument validity and reliability tests to ensure measurement accuracy, classical assumption tests to meet the prerequisites for regression analysis, and multiple linear regression tests to test the research hypotheses. The results of the study indicate that destination image has a positive and significant influence on tourists' intention to revisit. This indicates that the better the destination image formed in the minds of tourists, the higher their tendency to return. In addition, service quality has also been shown to have a positive and significant influence on intention to revisit, which means that friendly, fast, and satisfying service can increase tourist loyalty. Simultaneously, destination image and service quality have a positive and significant influence on tourists' revisit intentions. These findings emphasize the importance of tourism destination managers consistently building a positive image and improving service quality to maintain and increase visitation. This research is expected to provide practical contributions to the development of tourism marketing strategies and serve as a reference for future studies on tourist loyalty.
Pengaruh Digital Marketing pada Peningkatan Brand Awarness dan Brand Image terhadap Pengambilan Keputusan Pembelian di Lavala Store Brebes
Tight competition in the fashion industry has encouraged Lavala Store Brebes to adopt a more effective digital marketing strategy, particularly to attract attention and influence purchasing decisions of Generation Z consumers. Although Lavala Store's exposure level on social media is relatively high, initial findings indicate that most consumers consider the content presented to be less interesting, less interactive, and not fully relevant to their preferences. This study aims to analyze the influence of digital marketing on brand awareness, brand image, and purchasing decisions of Generation Z consumers at Lavala Store. The study used a quantitative method with a survey approach to 200 respondents aged 18–27 who had made purchases at Lavala Store. The sampling technique used purposive sampling, and data analysis was carried out using AMOS-based Structural Equation Modeling (SEM). The results showed that digital marketing has a significant positive influence on brand awareness (C.R. = 11.046; p < 0.001) and brand image (C.R. = 8.926; p < 0.001). This indicates that the implemented digital marketing strategy is able to increase brand awareness and brand image in the minds of Generation Z consumers. However, the test results also show that digital marketing does not have a significant effect on purchasing decisions, either directly or through brand awareness and brand image. These findings lead to the conclusion that Generation Z purchasing decisions at Lavala Store are more influenced by other factors such as product quality, competitive pricing, a pleasant shopping experience, and recommendations from close friends or influencers. The implications of this study emphasize the need for Lavala Store to design a more creative, relevant, and interaction-based digital marketing strategy, and integrate it with improving product quality and customer experience. This integrated approach is expected to increase purchase conversions among Generation Z in a sustainable manner.
Pengaruh Literasi Keuangan Digital, Modal Usaha, Sertifikat Halal terhadap Kinerja di Kabupaten Brebes
Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in driving regional economic growth, including in Brebes Regency. However, this sector faces various challenges that can hinder business performance, including low digital financial literacy, limited business capital, and low ownership of halal certificates that have the potential to increase product competitiveness. This study aims to analyze the effect of digital financial literacy, business capital, and halal certificates on the performance of MSMEs in Brebes Regency. The study used a quantitative approach with a purposive sampling technique of 88 MSMEs from a population of 706 MSMEs. The study location was in Brebes Regency with an implementation period from February to July 2025. The research instrument was a structured questionnaire, while data analysis was carried out using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method to test the proposed hypothesis. The results showed that digital financial literacy has a positive and significant influence on MSME performance, as evidenced by a t-statistic value of 2.778 and a p-value of 0.005. Business capital was also shown to have a positive and significant effect on MSME performance, with a t-statistic of 2.450 and a p-value of 0.014. However, a different finding was obtained for the halal certification variable, which showed no significant effect on MSME performance, with a t-statistic of 1.813 and a p-value of 0.070. These findings indicate that increasing digital financial literacy and the availability of business capital are key factors in driving MSME performance, while halal certification is not yet a direct determinant, although it still has strategic potential in the long term. The results of this study are expected to serve as a reference for local governments, financial institutions, and business actors in formulating more effective policies and strategies to strengthen the competitiveness of MSMEs in Brebes Regency.
Analisis Disiplin Kerja dan Fungsi Pengawasan Pemimpin terhadap Kinerja Karyawan di PT BIG dengan Kepuasan Kerja sebagai Variabel Intervening
PT BIG as a manufacturing company has a major responsibility in maintaining product quality and ensuring customer satisfaction. Suboptimal employee performance can negatively impact the company's reputation and the achievement of production targets. Therefore, this study aims to analyze the effect of work discipline and the supervisory function of leaders on employee performance, with job satisfaction as an intervening variable at PT BIG. The study was conducted at PT BIG from February to July 2025 with a population of 421 employees. The research sample consisted of 205 employees selected using the proportional random sampling method. The approach used was quantitative with the analysis technique using SmartPLS. The results showed that work discipline had a positive and significant effect on employee performance, but did not have a significant effect on job satisfaction. Conversely, the supervisory function of leaders was shown to have a positive and significant effect on both employee performance and job satisfaction. Furthermore, job satisfaction had a significant effect on employee performance. The mediation test showed that job satisfaction did not mediate the relationship between work discipline and employee performance, but significantly mediated the relationship between the supervisory function of leaders and employee performance. These findings indicate that although work discipline is important for improving performance, this factor does not directly affect the level of employee job satisfaction. Conversely, the supervisory function of leaders plays a strategic role not only in ensuring the achievement of performance targets but also in increasing job satisfaction, which in turn positively impacts overall performance. This study recommends that companies strengthen the supervisory role of leaders by being participatory, communicative, and supportive, thereby creating a conducive work environment, increasing motivation, and continuously improving employee performance.
Pengaruh Financial Technology dan Sikap Keuangan terhadap Perilaku Menabung dengan Literasi Keuangan sebagai Variabel Intervening pada Karyawan Generasi Z
Generation Z as a young workforce has unique characteristics in financial management, which is often influenced by the development of digital technology, especially financial technology (fintech). At PT Big, this phenomenon is seen in the increasing use of fintech, low consistency in saving, and minimal understanding of financial literacy among Generation Z employees. This study aims to analyze the influence of financial technology and financial attitudes on saving behavior, with financial literacy as an intervening variable. The study used a quantitative approach with a survey method, which was conducted at Building B of PT Big in February–June 2025. The study population consisted of 1,798 Generation Z employees, with a sample of 100 respondents selected purposively. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method through SmartPLS software. The results showed that financial technology had a negative and significant influence on saving behavior (T Statistic = 2.517; p-value = 0.012), which indicates that the use of fintech has the potential to encourage consumptive behavior and thus reduce saving habits. In contrast, financial attitudes have a positive and significant effect on saving behavior (T Statistic = 8.516; p-value = 0.000), confirming that individuals with good financial attitudes tend to be more consistent in setting aside funds for savings. Financial literacy is also proven to have a positive and significant effect on saving behavior (T Statistic = 2.662; p-value = 0.008), while also significantly mediating the effect of financial technology on saving behavior (T Statistic = 2.503; p-value = 0.013). However, the direct relationship between financial technology and financial literacy (T Statistic = 1.149; p-value = 0.251) and the indirect effect of financial attitudes on saving behavior through financial literacy (T Statistic = 1.242; p-value = 0.242) are not significant. These findings imply that improving financial literacy and developing prudent financial attitudes are crucial to offset the negative impact of fintech use on savings behavior among Generation Z employees.
Dampak Work Life Balance dan Burnout terhadap Loyalitas Perawat Gen Z pada Rumah Sakit Dera As-Syifa Banjarharjo
Generation Z is known to have a high concern for work-life balance and mental health. In a hospital work environment that demands physical and emotional resilience, work imbalance and high levels of burnout have the potential to reduce loyalty, especially for nurses who deal directly with patients. This study aims to examine in depth the effect of work-life balance and burnout on the loyalty of Gen Z nurses at Dera As-Syifa Hospital, Banjarharjo. The research method used is quantitative with an explanatory research design, involving 111 Gen Z nurses as respondents through a total sampling method. Data were collected using a Likert-based questionnaire, then analyzed by multiple linear regression using SPSS. Before the analysis, validity, reliability, and classical assumption tests were conducted to ensure the feasibility of the instruments and models. The results showed that partially, the work-life balance variable (X1) has a positive and significant effect on loyalty (Y), with a calculated t value of 12.814 greater than the t table of 1.982 and a significance value of 0.000 <0.05. Meanwhile, the burnout variable (X2) had a significant negative effect on loyalty, with a calculated t-value of -2.109, greater than the t-table of 1.982 (in absolute value) and a significance value of 0.037 <0.05. Simultaneously, these two variables contributed 60.7% to the variation in loyalty among Gen Z nurses, while the remaining 39.3% was influenced by factors outside the research model. This finding underscores the importance of hospital human resource management in addressing work-life balance and managing burnout levels to maintain nurse loyalty. Strategies to improve work well-being, psychological support, and workload adjustments are key to creating a healthy and sustainable work environment for Generation Z nurses.
Pengaruh Customer Experience terhadap Kepuasan dan Loyalitas Konsumen Sepeda Motor Honda di Kecamatan Ketanggungan dengan Kemudahan Pembayaran sebagai Variabel Intervening
Market competition in the automotive industry, especially the motorcycle segment, is getting tighter as many brands offer product excellence and diverse after-sales services. Honda, as one of the brands that dominates the two-wheeled vehicle market in Indonesia, including in Ketanggungan District, Brebes Regency, continues to strive to improve the quality of customer experience as a strategy to maintain customer satisfaction and loyalty. One factor that is considered important in supporting customer experience is ease of payment, which allows the purchase process and installment payments to be more practical and efficient. This study aims to investigate the effect of customer experience on the satisfaction and loyalty of Honda motorcycle consumers in Ketanggungan District, with ease of payment as an intervening variable. This study uses a quantitative approach with a survey method. Data were obtained by distributing questionnaires to 365 respondents who are owners or users of Honda motorcycles in the Ketanggungan District area. Data analysis was carried out using Structural Equation Modeling Partial Least Squares (SEM-PLS) with the help of SmartPLS software. The results show that customer experience has a positive and significant influence on customer satisfaction. Furthermore, payment convenience has been shown to significantly influence customer satisfaction, both directly and as a mediating variable. Mediation tests confirm that payment convenience serves as a significant mediator, strengthening the relationship between customer experience and customer satisfaction. These findings offer practical implications for Honda motorcycle dealership management to continuously improve the quality of customer interactions, provide flexible payment options, and ensure satisfactory after-sales service. This will ensure customer satisfaction and enhance brand loyalty amidst increasingly competitive markets.
Perputaran Modal Kerja dan Perputaran Kas terhadap Margin Laba Bersih Pada Sektor Energi yang Terdaftar pada BEI 2021-2024
Listed on the Indonesia Stock Exchange (IDX), the energy sector is a key driver of national economic development as it drives strategies to support domestic energy needs and industrial growth. However, this sector is also highly vulnerable to global energy price fluctuations, changes in government regulations, and imbalances between energy demand and supply, which directly impact companies' operational and financial stability. In these dynamic conditions, efficient internal resource management is key to maintaining and improving company financial performance, particularly through the management of working capital turnover and cash turnover. This study aims to analyze the effect of working capital turnover and cash turnover on net profit margins in energy sector companies listed on the IDX during the 2021–2024 period. The method used in this study is a quantitative approach with secondary data obtained from annual financial reports. The sampling technique used was a purposive sampling method to ensure the samples taken were relevant to the research criteria. The results show that the working capital turnover variable (X1) has no significant effect on net profit margin (Y), while cash turnover (X2) actually shows a significant negative effect on net profit margin. Simultaneously, these two variables significantly influence net profit margin with a coefficient of determination (R²) of 26.6%. This indicates that 26.6% of the variation in net profit margin can be explained by working capital turnover and cash turnover, while the remaining 73.4% is influenced by other factors not analyzed in this study, such as operational efficiency, cost structure, global energy prices, or corporate risk management. This study suggests that suboptimal cash management can negatively impact company profitability, necessitating a more efficient cash management strategy in the energy sector.
Pengaruh Penggunaan Sistem Pembayaran Digital, Penetapan Harga, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan
This study aims to analyze the influence of the use of digital payment systems, pricing, and service quality on customer satisfaction at VOC Kafe Ciblon Brebes. The background of this study is the increasing trend of using technology in payment transactions, as well as the increasingly tight business competition in the culinary sector which requires management to optimize pricing and service strategies. The research method used is quantitative with a causal approach. The population in this study were all customers of VOC Kafe Ciblon Brebes, with a total of 100 respondents selected using a saturated sampling technique. Data collection techniques include observation, interviews, documentation, and distribution of structured questionnaires. Data analysis was carried out using multiple linear regression to determine the magnitude of the influence of each independent variable on customer satisfaction. The results showed that the use of digital payment systems, pricing, and service quality simultaneously had a positive and significant effect on customer satisfaction. Partially, the pricing variable had the most dominant influence, followed by service quality, and finally the use of digital payment systems. The coefficient of determination (R Square) of 0.606 indicates that these three variables explain 60.6% of the variation in customer satisfaction, while the remaining 39.4% is influenced by factors outside the research model, such as promotion, location, or cafe atmosphere. These findings provide practical implications for the management of VOC Kafe Ciblon Brebes to increase customer satisfaction by implementing a competitive pricing strategy, maintaining and improving service quality, and optimizing the ease and security of the digital payment system. This research also contributes to the academic literature on factors influencing customer satisfaction in the culinary sector, particularly in cafes that integrate modern payment technology.
Model Pelayanan Beres Sehari (Rengse Sapoe) PBB di Badan Pendapatan Daerah (BAPENDA) Kota Bandung
This study examines the implementation of the Beres Sehari (Rengse Sapoe) service model for Land and Building Tax (Pajak Bumi dan Bangunan/PBB) at the Regional Revenue Agency (Badan Pendapatan Daerah/Bapenda) of Bandung City. The research employs a qualitative descriptive approach, with data collected through interviews and documentation. Data analysis is conducted through three stages: data reduction, data presentation, and conclusion drawing, while source triangulation is used to ensure the validity and reliability of findings. The results reveal that human resource capacity and stable internet connectivity are key factors for achieving effective and efficient service delivery. Furthermore, the study highlights the importance of developing a dedicated Standard Operating Procedure (SOP) for the Rengse Sapoe service to ensure an organized, consistent, and accountable process. Sustainable service development is envisioned through the integration of other public services, including population administration, licensing, motor vehicle tax (PKB) payments, and community-focused activities such as low-cost bazaars. Such integration aims to enhance public accessibility to various essential services beyond PBB transactions. Despite these potentials, several challenges are identified, including the absence of formal documentation for the activities and limited outreach or socialization efforts to the public, which may hinder service optimization. To address these issues, the study recommends preparing formal activity proposals and implementing routine outreach programs to increase public awareness and participation. Overall, the findings contribute to understanding how localized public service innovations, such as Beres Sehari (Rengse Sapoe), can improve tax service delivery while simultaneously fostering public engagement in other administrative and community services. The study emphasizes the necessity of strengthening both operational and promotional strategies to ensure long-term service sustainability and greater societal benefits.
Peran Kepribadian dalam Mengatasi Kesepian di Tempat Kerja pada Tenaga Kesehatan: Faktor, Dampak, dan Solusi
This study aims to determine the contribution of personality to workplace loneliness in health workers. Workplace loneliness or loneliness at work is a psychological condition that can affect the well-being and performance of health workers, especially in work environments with high demands. This study uses a quantitative approach with a correlational method, involving 60 health workers selected through accidental sampling technique. The data collection instruments consisted of Loneliness at Workplace Scale (LAWS) to measure the level of workplace loneliness and IPIP-BFM-50 to measure five dimensions of personality, namely openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism. Data analysis was done using multiple linear regression with the help of SPSS 25 software. The results showed a significant relationship between personality and workplace loneliness (p = 0.000; p < 0.05). The value of the coefficient of determination (R2) of 0.413 indicates that personality as a whole contributes 41.3% to the variation of workplace loneliness. Among the Five personality dimensions measured, neuroticism showed the largest contribution to workplace loneliness, at 49.06%, followed by other dimensions that contributed in a smaller proportion. These findings confirm that individuals with high levels of neuroticism tend to be more prone to experiencing loneliness in the work environment, likely due to a tendency to experience negative emotions, worry, and insecurity in social interactions. The results of this study have important implications for Human Resource Management in the health sector. An understanding of the contribution of personality to workplace loneliness can be the basis for the development of intervention strategies, such as social skills improvement programs, psychological support, and adjustments to the work environment to be more inclusive and support the well-being of health workers. Thus, efforts to reduce workplace loneliness need not only focus on situational factors, but also consider individual personality characteristics.
Pengaruh Pengalaman Kerja, Skeptisme Profesional, Indepedensi, Tekanan Waktu dan Beban Kerja Auditor dalam Mendeteksi Kecurangan
This study aims to examine and analyze the influence of several individual and situational factors on the auditor’s ability to detect fraud, which is an essential competence in maintaining the integrity of financial reporting. The variables observed in this research include work experience, professional skepticism, independence, time pressure, and workload. The study was conducted in Jakarta and involved auditors working at Public Accounting Firms (KAP) across the city. Using a quantitative approach, the research employed a survey method with a total sample of 240 auditors who were selected as respondents. Data were collected through structured questionnaires and then analyzed using multiple linear regression, with statistical processing carried out using SPSS version 26. The findings of this study indicate that four variables—work experience, professional skepticism, independence, and time pressure—have a positive and significant influence on the auditor’s ability to detect fraud. This suggests that auditors who possess greater professional experience, a high level of skepticism, and strong independence are more capable of identifying fraud, even under conditions of time pressure. Interestingly, time pressure, which is often considered a constraint in auditing, was found to enhance fraud detection ability, possibly because it drives auditors to focus and prioritize critical aspects of their tasks. In contrast, the workload variable did not show a significant impact, indicating that the number of tasks or assignments alone may not reduce or improve an auditor’s effectiveness in detecting fraud. Overall, the study contributes to the understanding of the factors that shape auditors’ effectiveness in detecting fraudulent activities. The results emphasize the importance of enhancing auditor competence through continuous training and professional development, fostering independence in decision-making, and maintaining an optimal balance in task allocation.
Pengaruh Penggunaan Informasi Akuntansi dan Digital Marketing terhadap Keberhasilan Usaha Mikro, Kecil, dan Menengah di Kota Bekasi
Micro, Small, and Medium Enterprises (MSMEs) are widely recognized as a strategic sector in driving national economic growth, creating employment opportunities, and fostering innovation at the grassroots level. Despite their vital role, many MSMEs have yet to fully optimize the use of accounting information in their operations and remain limited in adopting digital marketing strategies. These two aspects are increasingly important in the current business environment, where accurate financial information and effective digital promotion channels determine competitiveness and sustainability. In response to this gap, the present study was conducted to examine the influence of accounting information utilization and digital marketing adoption on the overall business success of MSMEs. The research employed a quantitative approach using hypothesis testing methods. Primary data were collected through the distribution of structured questionnaires to 125 MSME owners and managers, who were selected using purposive sampling to ensure relevance to the study’s objectives. Data analysis was carried out through multiple linear regression, processed using the latest version of SPSS software, to determine the partial and simultaneous effects of the independent variables on business success. The findings indicate that both accounting information usage and digital marketing adoption have a positive and significant impact on MSME success. This suggests that MSMEs that manage their financial records systematically and integrate digital platforms into their marketing strategies are more likely to achieve business growth, stability, and competitiveness in a rapidly changing market environment. The results highlight the importance of encouraging MSMEs to strengthen financial literacy and adopt digital technologies as part of their business practices. Overall, this research contributes to the understanding of how financial management and technological adaptation can serve as key drivers of MSME performance. It also provides practical implications for policymakers, business associations, and entrepreneurs in designing strategies to empower MSMEs for long-term sustainability.
Analisis Pengaruh Current Ratio, Investment Opportunity Set dan Firm Size terhadap Earning Quality pada PT. Matahari Departement Store, TBK
This study aims to analyze the influence of current ratio, investment opportunity set, and firm size on earning quality in PT Matahari Department Store Tbk. The background of this study departs from the phenomenon of declining profit quality that occurs in the midst of the intensity of competition in the retail industry and the shift in consumer behavior towards digital platforms. This study uses a quantitative approach with multiple linear regression method, based on the company's financial statement data for the period 2014–2024. The results of the analysis show that partially or simultaneously, the current ratio, investment opportunity set, and firm size variables do not have a significant influence on earning quality. These findings indicate that these internal factors are not the main determinants in maintaining the quality of a company's profits, especially in the context of the dynamic and competitive modern retail industry. As such, companies need to consider more complex external and non-financial factors in their financial performance management strategy. The implications of this study emphasize the importance of increasing transparency and strengthening the overall performance management system. This aims to maintain the credibility of the financial information presented to stakeholders, especially amid market pressures and rapidly changing business landscapes. This research also contributes to the development of management accounting literature and corporate finance, as well as being a reference for practitioners and policy makers in formulating more adaptive and sustainable strategies. Taking into account industry dynamics and the empirical results obtained, the study recommends the need for a more holistic approach to assessing the quality of profits, including the integration of aspects of governance, digital innovation, and risk management.
Pengaruh Manajemen Konflik, Lingkungan Kerja, Prestasi Kerja terhadap Produktivitas Kerja PT. Sentral Bra Makmur Bogor
This study aims to determine the effect of conflict management, work environment, and work performance on employee productivity at PT. Sentral Bra Makmur Bogor. This type of research uses a quantitative approach with primary data sources obtained through questionnaires, literature studies, and observations. The study population was all 133 employees of PT. Sentral Bra Makmur Bogor, with a sampling technique using purposive sampling. Data analysis was carried out through several stages, namely the classical assumption test, descriptive analysis, instrument testing, multiple linear regression, t-test, F-test, and coefficient of determination (R²) test. The results of the instrument test indicate that all questionnaire items are valid and reliable. The classical assumption test proves the absence of multicollinearity, autocorrelation, or heteroscedasticity, and the residuals are normally distributed. Multiple linear regression analysis reveals that conflict management has no significant effect on work productivity, while the work environment has a positive and significant effect on productivity. This indicates that a good work environment can improve employee performance and productivity. In addition, work performance also has a positive and significant effect on productivity, which confirms that the better an individual's performance, the higher the productivity achieved. The results of the F test show a calculated F value of 132.418 > 2.67 with a significance value of 0.000 < 0.05, so it can be concluded that conflict management, work environment, and work performance simultaneously have a significant effect on work productivity. The coefficient of determination test produces an R² value of 0.749 or 74.9%, which means that the three variables are able to explain the influence on work productivity by 74.9%, while the remaining 25.1% is influenced by other factors outside this study, such as leadership style, work stress, and work motivation. This finding emphasizes the importance of managing the work environment and achieving performance in increasing company productivity.
Pengaruh Kualitas Produk, Persepsi Harga, dan Promosi terhadap Keputusan Pembelian Smartphone Samsung di Erafone Palopo
This study was conducted with the aim of determining and analyzing the influence of product quality, price perception, and promotion on consumer purchasing decisions. The focus of the study was directed at consumers of Samsung brand smartphones at Erafone Palopo outlets. The background of this study is based on the high competition in the smartphone market which requires companies to understand what factors can influence consumers in making purchasing decisions. The number of samples in this study was set at 50 respondents who were Erafone Palopo consumers. The data collection technique was carried out using a questionnaire containing a number of structured questions regarding consumer perceptions of product quality, price perception, promotions, and purchasing decisions. This questionnaire was designed in the form of answer choices so that respondents could provide responses according to the conditions they experienced. The collected data were then analyzed using descriptive analysis methods to provide an overview of the characteristics of respondents, and multiple regression analysis to test the relationship and influence between research variables. Data processing was carried out with the help of the SPSS version 20 statistical program. The results of the analysis showed that simultaneously the variables of product quality, price perception, and promotion had a significant effect on Samsung smartphone purchasing decisions at Erafone Palopo. This is evidenced by the calculated F value of 15.188, which is greater than the F table of 2.81, and the significance value of 0.000, which is less than 0.05. Thus, it can be concluded that these three independent variables are important factors influencing consumers' decisions to purchase Samsung smartphones at that outlet.
Pengaruh Promosi Penjualan dan Brand Image terhadap Keputusan Pembelian Scarlet Whitening pada Mahasiswa Fakultas Ekonomi Universitas Andi Djemma
This research was conducted on the Scarlet Whitening beauty product, focusing on analyzing the influence of sales promotions and brand image on purchasing decisions of students at the Faculty of Economics, Andi Djemma University. This study aims to measure the extent to which company promotions and the brand image formed among consumers influence product purchasing decisions. The study population was all students at the Faculty of Economics, Andi Djemma University who had purchased or used Scarlet Whitening products. The sample size was 50 respondents, determined using incidental sampling. The research data consisted of primary and secondary data. Primary data were collected through questionnaires distributed to respondents, while secondary data were obtained from relevant literature. The data analysis method used was multiple linear regression, supported by an F-test to examine the effect of variables simultaneously and a t-test to examine partial effects. The results showed that sales promotions and brand image simultaneously had a significant influence on students' purchasing decisions. Partially, sales promotions had a significant influence on purchasing decisions, and brand image also had a positive and significant influence on purchasing decisions for Scarlet Whitening products. The implications of this study confirm that promotions and brand image are important factors in increasing consumer appeal. Therefore, companies need to focus more on designing promotional strategies that are innovative, creative, and relevant to consumer needs. Furthermore, companies must consistently build a positive, trustworthy brand image that fosters consumer loyalty among students.
Pengaruh Profitabilitas, Growth Opportunity, Struktur Modal, dan Green Innovation terhadap Nilai Perusahaan
The energy sector has been one of the most dominant sectors on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. This is evident in the high trading activity in terms of both volume and value of stock transactions of companies operating in the energy sector, such as coal mining, oil and gas, and new and renewable energy. However, amidst these achievements, the energy sector also faces significant challenges. Fluctuations in global commodity prices, dependence on fossil fuels, changes in government policies, and demands for a transition to renewable energy have put significant pressure on the stability of financial performance and the value of companies in this sector. Furthermore, pressure from stakeholders regarding curiosity and environmental issues has encouraged companies to focus not only on financial aspects but also on social and environmental aspects, one of which is through green innovation. Company value, as a key indicator in attracting investors, is an important measure for assessing how the market views a company's performance and long-term prospects. This study aims to examine the effect of profitability, growth opportunities, capital structure, and green innovation on company value in energy sector companies listed on the IDX during the 2019–2023 period. Firm value is measured using the Tobin's Q ratio, which reflects the market's assessment of the firm's overall asset value. The supporting method used is a quantitative method with a descriptive and verification approach, and multiple linear regression analysis with SPSS software. The sample in this study consisted of 25 companies selected using a purposive sampling technique based on certain criteria. The results show that the four independent variables—profitability, growth opportunities, capital structure, and green innovation—have a positive and significant influence on firm value.
Pengaruh Biaya Produksi terhadap Laba Bersih pada Perusahaan PT Phapros Tbk
This study aims to determine whether there is a significant influence between production costs and net profit at PT Phapros Tbk during the 2019–2023 period. Production costs are considered a crucial element in a company's operations because they are directly related to the cost of production and ultimately determine profit margins. Understanding the relationship between these two variables is crucial for management in formulating cost efficiency strategies and increasing profitability. The research method used is a quantitative method with a simple linear regression analysis approach. The data analyzed are secondary data in the form of the company's quarterly financial reports published over the past five years. The results show that although there is a negative relationship between production costs and net profit, this relationship is not statistically significant. The very low coefficient of determination (R²), at 0.2%, indicates that variations in net profit are only explained to a very small extent by production costs. Thus, fluctuations in PT Phapros Tbk's net profit are more influenced by factors other than production costs, such as sales revenue, marketing and distribution strategies, inventory management efficiency, and other more dominant operational costs. Based on these findings, the study recommends that companies focus not only on controlling production costs but also on strengthening sales growth strategies, expanding distribution networks, and implementing efficiencies in other cost components. Furthermore, future research is expected to consider additional variables, such as selling price, administrative costs, market conditions, and government policies, to gain a more comprehensive understanding of the factors influencing the profitability of pharmaceutical companies in Indonesia.
Analisis Pengaruh Laju Pertumbuhan Produk Domestik Regional Bruto dan Inflasi Serta Laju Pertumbuhan Penduduk terhadap Tingkat Partisipasi Angkatan Kerja di Kota Samarinda
Leri Depianti Markus, 2025 "Analysis of the Impact of Regional Gross Domestic Product Growth, Inflation, and Population Growth Rate on the Labor Force Participation Rate in Samarinda City." Under the supervision of Mrs. Nurfiza Widayati. This study aims to analyze the influence of Regional Gross Domestic Product (RGDP) growth rate, inflation, and population growth rate on the Labor Force Participation Rate (LFPR) in Samarinda City. The research uses a quantitative method with a multiple linear regression approach. The data used are secondary data obtained from official institutions for the period 2005 to 2024. Data analysis was conducted using the SPSS (Statistical Package for the Social Sciences) version 27.0. The results show that the RGDP growth rate has a positive and significant effect on LFPR, inflation has a negative and significant effect on LFPR, while the population growth rate has no significant effect on LFPR in Samarinda City
Pengaruh Pertumbuhan Unit UMKM dan Tenaga Kerja UMKM terhadap Produk Domestik Bruto Studi Kasus di Indonesia
Anis Sunafiah, 2025. The Influence of MSME Unit Growth and MSME Workforce on Gross Domestic Product: A Case Study in Indonesia. Under the guidance of Nurfiza Widayati. The purpose of this study is to analyze the influence of independent variables consisting of the number of MSME units and the MSME workforce on the dependent variable, namely, Gross Domestic Product in Indonesia. The data from this study are annual secondary data from 2009 to 2023 through reports from the Central Statistics Agency and the Ministry of Cooperatives and SMEs, processed using Views software version 13. Using quantitative data using multiple linear analysis methods. The results obtained from this study are that simultaneously the variables of the number of MSME units and the MSME workforce affect Gross Domestic Product in Indonesia. Partially, the variable of the number of MSME units has a positive and significant influence on Gross Domestic Product in Indonesia. Meanwhile, the variable of the MSME workforce has a positive but insignificant influence on Gross Domestic Product in Indonesia.
Systematic Review : Strategi Inovasi Manajemen Rumah Sakit dalam Menghadapi Disrupsi Digital dan Tantangan Implementasi Teknologi Baru
This study contributes significantly to understanding how hospitals can navigate the complexities of digital disruption and enhance their operations through strategic management innovations. The systematic review of 20 selected scientific journals provided a comprehensive analysis of various factors influencing digital transformation in healthcare settings. Among the key themes explored, management innovation stands out as a pivotal component in the successful integration of digital technologies in hospitals. The study emphasizes the importance of fostering an organizational culture that encourages innovation and the adoption of new technologies. A culture that promotes adaptability and continuous learning is essential for hospitals to effectively respond to the rapid pace of technological advancements. Furthermore, visionary leadership plays a crucial role in guiding the digital transformation process. Leaders who are proactive, future-oriented, and able to communicate the benefits of digital technologies can inspire and motivate their teams to embrace change. This leadership style facilitates a smooth transition to digitalized processes and helps overcome resistance to change. The research also highlights the critical role of human resources in ensuring the success of digital transformation. Healthcare professionals must be equipped with the necessary skills and knowledge to utilize advanced technologies. Therefore, comprehensive training programs and digital competency development initiatives are essential for enhancing the workforce's capability to manage and utilize new tools effectively. In conclusion, while the journey toward digital transformation in hospitals presents several challenges, such as resistance to change, financial constraints, and infrastructure gaps, the findings indicate that a well-rounded approach, incorporating management innovation, strategic leadership, and workforce development, can significantly mitigate these barriers. By doing so, hospitals can achieve greater operational efficiency and improve healthcare service delivery, ensuring a successful and sustainable digital future. These insights can guide healthcare administrators and policymakers in shaping a more resilient and efficient healthcare system in the digital age.
Implementasi Sistem Informasi Manajemen E-learning Mahasiswa Universitas Nahdlatul Ulama Sidoarjo
Education in Indonesia is increasingly in line with technological advances that are an important part of people's lives, for example the internet. The use of internet technology, especially in internet-based learning (e-learning), is expected to increase student academic achievement. However, limited access to educational sites and the need to encourage students to maximize the use of the internet in learning remain challenges. E-learning has been implemented at Nahdlatul Ulama Sidoarjo University (UNUSIDA), and its success depends on factors such as the role of the campus, the technology applied, and the involvement of students and lecturers. The purpose of this study is to analyze the response of Accounting students of the Class of 2022 to the application of e-learning in the Management Information Systems course. The results of this study are expected to provide input for lecturers in evaluating the advantages and disadvantages of the e-learning system as well as as a forum for the to accommodate student expectations related to learning. Using qualitative methods with interview and observation data collection techniques. Results in the field show that the e-learning feature at UNUSIDA is good, with easy access to materials, digital attendance, and timely assignment collection. However, there are drawbacks such as overly common passwords, no notifications for task collection and attendance, and network stability issues. Students hope that there will be improvements in terms of password security and the addition of notifications to remind attendance and assignment collection. Overall, although e-learning has supported the learning process, several aspects need to be improved to improve efficiency and safety for students.
Peran Dana Pihak Ketiga, Kredit, Suku Bunga dan Inflasi terhadap Profitabilitas Bank Konvensional BEI 2020-2024
This study quantitative research aimed at determining the influence of third-party funds, credit distribution, interest rates, and inflation on profitability (an empirilah study on conventional banking companies listed on the Indonesia Stock Exchange for the period 2020– 2024). The phenomenon of trade wars in recent years between major world powers has not only affected the international economic and trade sectors but has also had an impact on the profitability of the banking sector. This research uses a quantitative associative method, and data collection is conducted using secondary data. The sample consists of 39 companies with a total of 195 data points, and the sampling technique used is purposive sampling, assisted by SPSS22 software. The results of the study show that the variable of third-party funds has a significant effect on profitability, credit distribution has a significant effect on profitability, interest rates have a significant effect on profitability, while inflation has no effect on profitability. This study reinforces the financial intermediation theory by demonstrating that third-party funds and credit distribution influence bank profitability. Additionally,the findings support macroeconomic theory, which states thatinterest rates play a role in determining bank financial performance. Thus, this research adds empirical evidence to the financial literature, particularly in the Indonesian banking sector, and is expected to serve as a reference for future researchers in understanding the factors affecting bank financial performance.
Optimalisasi Santri dalam Pengembangan Sumber Daya Manusia untuk Meningkatkan Kinerja Kewirausahaan Berbasis Kearifan Lokal
As traditional Islamic educational institutions, Islamic boarding schools (pesantren) hold a strategic position in producing human resources (HR) who are not only intellectually superior but also deeply rooted in religious values ​​and local wisdom. This study highlights how the role of students (santri) can be maximized to develop quality human resources that support the improvement of entrepreneurial performance based on local culture. The method used is descriptive qualitative through a literature review, thus presenting a comprehensive picture of the contribution of Islamic boarding schools (pesantren) in building a competitive and character-based generation. The findings indicate that strengthening the capacity of students (santri) is carried out through systematic entrepreneurship training, the integration of local values ​​into the learning process, and intensive collaboration between the pesantren and the community. This approach not only improves practical skills in facing business challenges but also fosters a resilient, honest, and ethical character. The synergy between the pesantren, the community, alumni, and relevant stakeholders fosters the emergence of a learning ecosystem oriented towards the development of superior human resources grounded in Islamic spirituality. Thus, pesantren are not merely centers of religious education but also vehicles for economic empowerment through entrepreneurship rooted in spiritual and cultural values. To deepen the impact, the program can be expanded to include Islamic boarding school business incubators (santripreneurs), Islamic financial literacy, business licensing assistance, and digital marketing utilizing local MSME networks. Structured internship schemes, alumni mentorship, and partnerships are also possible. Indicator-based evaluations, such as the number of start-ups, sustainability, local workforce absorption, and economic contribution, help monitor the program's effectiveness. Policy recommendations include funding support, access to training, and incentives for cross-institutional collaboration to ensure the sustainability of this empowerment model. Overall, strengthening the capacity of Islamic boarding school students (santri) has the potential to significantly impact the quality of national human resources and the development of an inclusive and resilient local wisdom-based economy.
Pengaruh Inovasi, Loyalitas, dan Kepemimpinan terhadap Kinerja Karyawan melalui Motivasi Kerja di PTPN 1 Regional 3
This study aims to analyse the influence of innovation, loyalty, and leadership patterns on employee performance excellence, with work motivation as a mediating variable, among employees of PTPN I Regional 3 Kebun Batujamus Karanganyar. The background of this study is based on the importance of internal organisational factors in creating sustainable performance excellence. The methodology used in this study is a quantitative approach with a survey method, through the distribution of questionnaires to 92 respondents selected using probability sampling techniques. Data analysis was conducted using Structural Equation Modelling (SEM) based on Partial Least Squares (PLS), supported by SmartPLS 4 software. The results of the study indicate that innovation, loyalty, and leadership style have a positive and significant influence on performance excellence. Additionally, work motivation was found to act as a mediating variable that strengthens the relationship between the three independent variables and employee performance. These findings emphasise that companies need to create an innovative work environment, foster loyalty, and implement motivational leadership to optimally enhance employee performance.
Pengaruh Motivasi, Prestasi, Status Ekonomi Orang Tua terhadap Minat Melanjutkan Pendidikan di MAN 1 Gresik
Education plays a crucial role in preparing the younger generation to face global challenges, both in science, technology, and socio-cultural fields. One indicator of educational success is students' interest in continuing their education to a higher level, particularly university. However, student interest in continuing their education varies, influenced by various internal and external factors. This study aims to determine the influence of learning motivation, academic achievement, and parental socioeconomic status on interest in continuing their education to university. This study used a quantitative method with a survey approach. The study population was 12th-grade high school students, and the sample was selected using proportional random sampling to proportionally represent each class. The research instrument was a questionnaire that had undergone validity and reliability tests, ensuring the accuracy of the data obtained. Data were analyzed using multiple linear regression techniques to test partial and simultaneous effects between variables. The results showed that learning motivation had a positive and significant effect on interest in continuing their education. Students with high learning motivation tended to have a stronger interest in continuing their education to university. Academic achievement also proved to have a positive and significant effect, meaning that the better a student's academic achievement, the higher their interest in continuing their education. Furthermore, parents' socioeconomic status significantly influences students' decisions, as a family's economic situation significantly influences financial support and access to higher education. Simultaneously, these three variables learning motivation, academic achievement, and socioeconomic status significantly influence students' interest in continuing their education to higher education. These findings confirm that psychological, academic, and economic factors in families are important determinants that must be considered in efforts to increase participation in higher education.
Pengaruh Stres Kerja dan Upah terhadap Kepuasan Kerja Karyawan pada bagian Cleaning Service PT X
Human resources (HR) are an invaluable asset to any organization, serving as the driving force behind all company activities. The success of an organization, particularly in service sectors such as cleaning services, relies heavily on effective and high-quality HR management. One of the key factors in maintaining stability and productivity among employees is job satisfaction. Job satisfaction not only enhances performance but also fosters employee loyalty toward the company. However, job satisfaction can decline when employees experience high levels of work stress or receive wages that are not commensurate with their workload. This study aims to analyze the effect of work stress and wages on job satisfaction among cleaning service employees at PT X. The research employs a quantitative approach with a causal associative design. Data were collected through questionnaires distributed to 70 respondents working in the cleaning service division. The analysis was conducted to examine both the partial and simultaneous relationships between work stress, wages, and job satisfaction levels. The results of the study indicate that both work stress and wages have a positive and significant effect on job satisfaction, both partially and simultaneously. This finding suggests that reducing stress levels and providing fair compensation can significantly enhance employee job satisfaction. These results highlight the importance for company management to design strategies aimed at improving employee well-being, such as implementing balanced workload management, offering stress management training, and reviewing compensation policies to ensure they align with employee contributions. By doing so, the company can maintain workforce stability while simultaneously enhancing overall operational performance.
Pengaruh Budaya Organisasi dan Disiplin Kerja terhadap Kinerja Guru pada SD Negeri 23 Batara Kota Palopo
This study aims to determine the influence of organizational culture and work discipline on teacher performance at Batara 23 Elementary School, Palopo City, both simultaneously and partially. The background of this study is based on the importance of improving the quality of teacher performance as the spearhead in the success of basic education. Teachers play a role not only as teachers, but also as educators who shape the character and responsibility of students. Therefore, a strong organizational culture and consistent work discipline are believed to be able to improve teacher professionalism in carrying out their duties. This study uses a quantitative approach with a survey method. The research sample consisted of 27 teachers who were determined through a saturated sampling technique, so that the entire population became respondents. Research data were collected using an instrument in the form of a questionnaire compiled based on indicators of organizational culture, work discipline, and teacher performance. Data analysis was carried out using multiple linear regression to see the simultaneous and partial effects of the independent variables on the dependent variable. The results showed that simultaneously organizational culture and work discipline did not have a significant effect on teacher performance, with a significance value of the F test of 0.051 (> 0.05). This indicates that the relationship between the two independent variables and teacher performance is statistically insignificant. Partially, organizational culture (X1) had a t-value of 1.631 and work discipline (X2) of 1.415. Both values ​​were also insignificant, thus unable to convincingly explain variations in teacher performance. The coefficient of determination (R²) showed a relatively low contribution. Thus, it can be concluded that other factors beyond organizational culture and work discipline, such as intrinsic motivation, leadership style, and the work environment, likely play a greater role in influencing teacher performance at this school. Future research is suggested to include these variables for a more comprehensive understanding.
Pengaruh Employee Engagement terhadap Turnover Intention Karyawan pada PT. Columbus Palopo
This study aims to determine the effect of employee engagement on employee turnover intention at PT. ABC. The background of this study is based on the high turnover intention phenomenon in several companies, which is often associated with the level of employee attachment to the organization. Employee engagement is considered an important factor that can foster loyalty, increase motivation, and strengthen employee commitment to the company. The type of research used is quantitative, utilizing primary and secondary data. Data collection was carried out through observation, interviews, and distribution of questionnaires to 36 employees as the research sample. Data analysis techniques include descriptive analysis, validity testing, reliability testing, and simple linear regression analysis to examine the relationship between research variables. Based on the analysis results, a regression coefficient value of 0.181 was obtained with a significance level of 0.359 (p > 0.05). This indicates that employee engagement does not have a significant effect on turnover intention. The R-square value of 0.025 indicates that employee engagement contributes only 2.5% to the variation in turnover intention, while the remaining 97.5% is influenced by other factors not examined, such as compensation, leadership, organizational culture, and the work environment. The findings of this study suggest that employee engagement alone is not a determining factor in reducing turnover intention. Therefore, companies need to consider other aspects that can strengthen employee bonds, such as rewards, effective communication, and career development opportunities. Therefore, this study provides an understanding that human resource management efforts must be carried out holistically, not solely focusing on employee engagement but also involving other, more complex variables.
Pengaruh Beban Kerja dan Lingkungan Kerja Terhadap Turnover Intention pada Kurir X Rantelemo
This study was conducted with the aim of determining the influence of workload and work environment on turnover intention among employees at X Rantelemo. Turnover intention is an important indicator in human resource management because high employee intention to leave can negatively impact company productivity, operational stability, and recruitment and training costs. Therefore, factors that influence turnover intention, such as excessive workload and work environment conditions, are important to be studied in depth. The research method used is a quantitative method with data collection through distributing questionnaires to couriers working at X Rantelemo. The collected data were then analyzed using the SPSS version 23 application with a series of statistical tests, including classical assumption tests, research instrument tests, multiple linear regression tests, hypothesis tests, determination coefficient tests, correlation coefficient tests, and simultaneous tests. The results of data processing indicate that simultaneously workload (X1) and work environment (X2) do not have a significant effect on turnover intention (Y). This is indicated by the calculated F value of 6.558 which is greater than Ftable 3.33, with a significance value of 0.400 > 0.05. Furthermore, partial tests showed that the workload variable had no significant effect, as indicated by a t-value of -1.699 < t-table 2.04841 and a significance value of 0.100 > 0.05, thus rejecting the second hypothesis. Therefore, it can be concluded that in the context of this study, workload and work environment are not the dominant factors influencing employee turnover intention. This opens up the possibility that other factors, such as compensation, job satisfaction, leadership style, and career opportunities, have a greater influence on employees' desire to leave the company.
Pengaruh Asset Growth, Kebijakan Dividen, dan Struktur Modal terhadap Nilai Perusahaan Sektor Teknologi Terdaftar di Bursa Efek Indonesia Tahun 2021-2023
The purpose of this study is to determine the effect of asset growth, dividend policy, and capital structure on firm value in technology sector companies listed on the Indonesia Stock Exchange (IDX) for the 2021–2023 period. The background of this study is based on the rapid development of the technology industry in Indonesia, which requires companies to manage resources and finances optimally. Factors such as asset growth, dividend distribution policy, and capital structure are believed to play a significant role in determining a company's value in the eyes of investors. In today's competitive business environment, firm value is one of the most crucial indicators for investors and stakeholders. The research data was obtained from the official IDX website, www.idx.co.id, using a purposive sampling technique. From the selection results, 22 technology companies were selected that met the research criteria. The data collection method was carried out by reviewing the annual financial reports of these companies. Data analysis used classical assumption tests, including normality, multicollinearity, heteroscedasticity, and autocorrelation tests to ensure the regression model used met the BLUE (Best Linear Unbiased Estimator) requirements. Hypothesis testing was then conducted through multiple linear regression analysis, t-tests, and coefficient of determination using IBM SPSS 25 for Windows. The results showed that asset growth and dividend policy variables had no effect on firm value. Conversely, capital structure was shown to have a positive and significant influence on the value of technology sector companies. This finding highlights the importance of capital structure decisions in enhancing firm value, especially in the technology industry, where innovation and expansion require strong financial strategies. Therefore, this study contributes to financial managers and investors' consideration of capital structure as a strategic factor in increasing firm value.
Arti Strategis Membangun Merek yang Kuat (Tinjauan Literatur)
A brand can enhance a company's ranking, on the one hand, and consumers' status in society, on the other. The purpose of this paper is to further elaborate on the strategic significance of strong brand building efforts. The research design used in this study is a literature review. The data sources used are journals and/or websites related to the selected topic. The data sources for this study consist of journal articles on the strategic significance of brands. The data analysis technique used is content analysis. Companies in developing countries like Indonesia are increasingly recognizing the benefits of building strong brands, such as surviving difficult economic conditions, enjoying longer lifespans, gaining greater power in distribution channels, expanding sales beyond small domestic markets, becoming more competitive in staff recruitment and retention, and increasing profits. Brand strength plays a crucial role in determining business success, as it significantly shapes customer behavior, engagement, and loyalty. This is because a strong brand has strategic significance as a valuable asset for companies in making business decisions. By understanding and leveraging brand strength, companies can develop strategies that maximize their brand's potential and drive business growth. Furthermore, strong brand building plays a role in creating sustainable differentiation amidst increasingly fierce market competition. In today's digital age, consumers buy products not only based on their function but also on the values, image, and story behind the brand. Therefore, an effective brand strategy focuses not only on visuals or communication but also reflects the company's core values ​​that are relevant to consumer expectations and aspirations.
Pengaruh Kompensasi, Punishment dan Keselamatan Kerja terhadap Kinerja Karyawan di PT XYZ
This study aims to further understand the influence of compensation, punishment, and occupational safety on employee performance at PT. XYZ. Compensation is seen as an important element that can motivate employees to increase work productivity, while punishment or appropriate and fair punishment serves as a tool to control behavior to comply with company rules and standards. In addition, occupational safety is also a crucial factor because a safe work environment will encourage employees to work more calmly, comfortably, and optimally. The research method used is a quantitative approach with data collection techniques through questionnaires distributed to a number of PT. XYZ employee respondents. The collected data were then analyzed using multiple linear regression to determine the magnitude of the influence of the independent variables on the dependent variable, namely employee performance. The results of the study indicate that compensation has a positive and significant effect on employee performance. Providing appropriate compensation that is in accordance with employee contributions can increase work motivation and encourage the achievement of company targets. Furthermore, punishment also has a significant effect, where a punishment system that is applied consistently, fairly, and transparently has been proven to reduce the level of disciplinary violations and increase employee responsibility. Occupational safety factors have also been shown to have a significant influence on performance, as a safe and healthy work environment provides a sense of comfort and reduces the risk of workplace accidents that can decrease productivity. Based on the results of this study, it can be concluded that compensation, punishment, and occupational safety simultaneously or partially contribute significantly to improving the performance of PT. XYZ employees.
Pengaruh Word Of Mouth, Citra Merek dan Daya Tarik Iklan terhadap Keputusan Pembelian Smartphone Iphone di Kabupaten Badung
Competition in the smartphone industry in Indonesia is getting tighter due to the high demand of the public for smartphones to support their daily activities. The purpose of this study is to explain the influence of word of mouth, brand image and advertising on the decision to purchase iPhone smartphones in Badung Regency. The method of determining the sample of this study uses non-probability sampling with purposive sampling technique with a sample of 140 people. The analysis techniques used are multiple linear analysis, F test, t test, and determination test. The results of the study indicate that word of mouth has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, advertising has a positive and significant effect on purchasing decisions, word of mouth, brand image, and advertising have a simultaneous or simultaneous effect on purchasing decisions, and brand image has a dominant effect on purchasing decisions. The practical implications of this study are that it can be a consideration for iPhone brand management to improve marketing strategies and product development of the iPhone brand, thereby further strengthening the brand's position in the market and increasing consumer purchasing decisions. The method of determining the sample for this study uses non-probability sampling with a purposive sampling technique, selecting a sample of 140 people who are familiar with the iPhone brand. The analysis techniques used include multiple linear regression analysis, F test, t test, and the determination test. These techniques help to determine the individual and combined effects of word of mouth, brand image, and advertising on purchasing decisions. The results of the study indicate that all three factors—word of mouth, brand image, and advertising—have a positive and significant effect on purchasing decisions.
Analisis Rasio Aktivitas untuk Menilai Kinerja Keuangan pada PT. Vale Indonesia Tbk Periode 2022-2024
This study aimed to examine the financial performance of PT Vale Indonesia Tbk during the 2022–2024 period using an activity ratio analysis approach. The research method used was quantitative, with data sourced from the annual financial reports officially published on the Indonesia Stock Exchange. The analysis process utilized four main indicators: Receivable Turnover (RTO), Working Capital Turnover (WCTO), Fixed Assets Turnover (FATO), and Total Assets Turnover (TATO). These four ratios were chosen because they provide an overview of the company's effectiveness in utilizing assets and working capital to support sales activities. The results of the study indicate that PT Vale Indonesia Tbk's financial performance remains relatively poor, as all activity ratios tend to be below applicable industry standards. Although there was a slight increase in the RTO ratio, overall, this increase was not significant enough to indicate performance improvement. Management of receivables, working capital, fixed assets, and total assets remains suboptimal, resulting in a very limited contribution to sales growth. These findings confirm that low activity ratios can be used as an indicator of a company's weak effectiveness in utilizing its resources. Therefore, more targeted managerial improvement steps are needed, such as strengthening receivables management policies, increasing the efficiency of asset use, and implementing working capital optimization strategies so that the company's financial performance can improve in the future.
Strategi Inovatif dan Berkelanjutan dalam Mengatasi Dampak Kenaikan Harga Kedelai pada Produksi Tahu
This study analyzes the innovative and sustainable strategies implemented by CV. Alam Semi in responding to the increase in soybean prices, which has significantly affected tofu production. Soybeans, as the main raw material, create substantial financial pressure for medium-scale producers when prices rise, requiring adaptive and resilient strategies to ensure business continuity. Using a descriptive qualitative approach, this research applied SWOT analysis and the Miles and Huberman method to formulate practical strategies. The analysis produced an IFAS score of 3.20 and an EFAS score of 3.42, positioning the company in Quadrant I (aggressive strategy). Based on this position, CV. Alam Semi adopted several aggressive strategies, including modernization of the production process, product diversification, packaging improvement, and optimization of distribution channels to enhance competitiveness. In addition, sustainable strategies were integrated into business operations, focusing on energy efficiency, organic waste utilization to create added value, and community empowerment initiatives. These combined approaches enable the company to maintain profitability while also ensuring long-term resilience amid raw material price fluctuations. The integration of aggressive and sustainability-oriented strategies reflects a balanced response to both market challenges and environmental considerations. The findings demonstrate that innovation and sustainability are not mutually exclusive but can work synergistically to strengthen competitive advantage. This study provides practical implications for tofu producers and other small- to medium-scale food enterprises facing similar challenges, while also contributing academically by offering insights into strategy formulation in volatile market conditions. The results highlight the importance of aligning financial, operational, and social aspects to build a resilient and sustainable business model.
Peran Brand Love Memediasi Pengaruh Service Quality terhadap Electronic Word of Mouth (E-Wom) Gojek di Kota Denpasar
This study aims to examine the mediating role of brand love in the relationship between service quality and electronic word of mouth (e-WOM), with a focus on Gojek users in Denpasar City. The background of this research is grounded in the increasing competition within the digital transportation service industry, where service quality serves as a key determinant in fostering customers’ emotional attachment to the brand (brand love), which in turn encourages consumers to share their experiences through electronic word of mouth. A total of 115 respondents participated in this study, selected using a non-probability sampling method with purposive sampling technique. Data were collected through questionnaires, with 30 percent distributed online via Google Forms and 70 percent offline. The findings reveal that: (1) service quality has a positive and significant effect on e-WOM, (2) service quality has a positive and significant effect on brand love, (3) brand love has a positive and significant effect on e-WOM, and (4) brand love mediates the effect of service quality on e-WOM. The theoretical implications of this study reinforce prior research findings through the lens of the Consumer Behavior Model. Practically, the results highlight the importance of consistently improving Gojek’s service quality to nurture brand love, which ultimately motivates customers to voluntarily share their experiences via digital media in the form of e-WOM.
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Produk Lung.eraa
This study aims to analyze “The Influence of Product Quality and Service Quality on Purchase Decisions of Lung.eraa Products (A Case Study on the Lung.eraa Shopee E-commerce Store in Surabaya)”, in line with the core issue raised, namely the effect of product quality and service quality on consumer purchase interest in the Lung.eraa online shop business based in Surabaya. High product quality is expected to enhance customer satisfaction, while optimal service quality is expected to build customer loyalty and attract purchase interest. The research method employed is a survey by distributing questionnaires to 100 respondents who are online consumers of Lung.eraa. Data analysis was conducted using multiple linear regression to test the proposed hypotheses. The results of the analysis indicate that product quality has a positive and significant effect on purchase decisions, meaning that the better the product quality offered, the higher the consumer’s intention to purchase. Furthermore, service quality also has a positive and significant influence on purchase interest, indicating that good service can effectively attract consumers. This study contributes to the development of marketing strategies for online business actors to increase purchase decisions by improving product and service quality. Therefore, the recommendation is to continuously enhance both aspects in order to maintain and expand market share within the e-commerce industry.
Transformasi Digital Marketing dalam Peningkatan Loyalitas Pasien di Rumah Sakit: Studi Eksperimen Interaktif Berbasis AI Chatbot
Digital transformation has brought profound changes to healthcare marketing strategies, particularly in building patient loyalty through more personalized, responsive, and technology-driven communications. This study focuses on the contribution of AI chatbots as part of a hospital's digital marketing strategy in building patient loyalty. The approach used was descriptive qualitative with a phenomenological method, where data was obtained through in-depth interviews and participant observation of patients who had used chatbot services. Thematic analysis identified five key themes: ease of access to information, service personalization, sense of security and trust, limited empathy, and positive impact on service reuse intentions. The results show that AI chatbots function effectively as an initial communication medium capable of increasing patient trust and emotional engagement, although they have not completely replaced human communication, especially in situations requiring high empathy. These findings indicate the need for a hybrid strategy that combines technological efficiency with human involvement, so that communication remains adaptive and effective. Furthermore, the development of Natural Language Processing-based chatbots is crucial for increasing the sensitivity, relevance, and quality of interactions. Conceptually, this study enriches the understanding of digital marketing in the healthcare sector, and practically provides recommendations for hospitals in strengthening patient loyalty strategies amidst the increasingly rapid flow of digital transformation.
Pengaruh Harga, Diskon dan Kualitas Produk terhadap Kepuasan Pelanggan Pada Bisnis Online Shop Lung.eraa di Surabaya
This study aims to analyze the influence of price, discount, and product quality on customer satisfaction in the Lung.eraa online shop business in Surabaya. The research focuses on how these three variables affect customer satisfaction levels. Affordable prices encourage repeat purchases, while discounts play a significant role in increasing purchase intention. Additionally, good product quality is a key factor in creating customer satisfaction. This research employs a quantitative approach using a survey method by distributing questionnaires to 102 respondents who are Lung.eraa customers. Data were analyzed using multiple linear regression techniques to test the proposed hypotheses. The results indicate that price has a positive and significant effect on customer satisfaction, meaning that better pricing strategies lead to higher customer satisfaction. Discounts also show a positive and significant effect, demonstrating that attractive discount offers can enhance consumers' purchase intentions. This study contributes to the development of marketing strategies for online businesses by emphasizing the importance of managing price, discount, and product quality to improve customer satisfaction. Recommendations are provided for businesses to continuously improve these three aspects to maintain customer loyalty and expand market share in the e-commerce industry.