DEWA GEDE PUTRA SUDIARTA; IA OKA MARTINI. The Role of Fomo in Mediating The Effect of Hedonic Shopping Motivation and Discounts on Impulsive Buying on The Shopee Platform. Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan, [S. l.], v. 6, n. 1, p. 458–477, 2026. DOI: 10.55606/jimek.v6i1.9724. Disponível em: https://researchhub.id/index.php/jimek/article/view/9724. Acesso em: 8 jan. 2026.