EVA FAUZIAH; ALFIN NUR ARIFAH; RINA MADYASARI; ARDHIANSYAH. Pengaruh Content Marketing, Interactivity, dan Electronic Word of Mouth (E-WOM) terhadap Keputusan Pembelian Konsumen pada Digital Marketing Instagram UMKM Lolita di Padakembang, Tasikmalaya. Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan, [S. l.], v. 6, n. 2, p. 229–243, 2026. DOI: 10.55606/jimek.v6i2.11575. Disponível em: https://researchhub.id/index.php/jimek/article/view/11575. Acesso em: 5 nov. 2026.