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PENGARUH CELEBRITY ENDORSER, DAYA TARIK IKLAN, DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE SHOPEE (STUDI KASUS PADA PENGGUNA E-COMMERCE SHOPEE DI UNIVERSITAS MAYJEN SUNGKONO MOJOKERTO)

Avifah Nihmatus Solikhah, STIE AL-ANWAR MOJOKERTO, Indonesia

Indra Krishernawan, STIE AL-ANWAR MOJOKERTO, Indonesia

154-166

2022-07-15

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