Nita Mardiana Telaumbanua, Edwin Zusrony and Pemilia Sulistyowati (2026) “The Effectiveness of Social Media Marketing Strategies on Purchase Intention in Skincare: A Mediating Role of Brand Image among Generation Z”, Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis, 6(1), pp. 263–271. doi: 10.55606/jaemb.v6i1.8598.