EMI LESTARI; IHAM IHAM; MICHELLE MICHELLE; ALVEN ALVEN; VIONA ANGGREANY; SHERLYNA SHERLYNA. Pengaruh Green Innovation dan Storytelling Marketing terhadap Keputusan Pembelian Produk FMCG: Peran Mediasi Brand Equity. Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis, [S. l.], v. 6, n. 1, p. 900–914, 2026. DOI: 10.55606/jaemb.v6i1.9173. Disponível em: https://researchhub.id/index.php/jaem/article/view/9173. Acesso em: 2 apr. 2026.