NITA MARDIANA TELAUMBANUA; EDWIN ZUSRONY; PEMILIA SULISTYOWATI. The Effectiveness of Social Media Marketing Strategies on Purchase Intention in Skincare: A Mediating Role of Brand Image among Generation Z. Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis, [S. l.], v. 6, n. 1, p. 263–271, 2026. DOI: 10.55606/jaemb.v6i1.8598. Disponível em: https://researchhub.id/index.php/jaem/article/view/8598. Acesso em: 10 mar. 2026.