FENDY CUANDRA; JUSTIN JUSTIN; ISNAINI NUZULA AGUSTIN; LILY PURWIANTI; STEFHANI SUSANTO. The Mediating Effect of Brand Equity on Purchase Intention in E-commerce: The Role of E-WOM, Social Media Market-ing, Brand Image, and Knowledge. Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis, [S. l.], v. 6, n. 2, p. 945–957, 2026. DOI: 10.55606/jaemb.v6i2.10446. Disponível em: https://researchhub.id/index.php/jaem/article/view/10446. Acesso em: 2 apr. 2026.