Dampak Literasi Keuangan, Overconfidence, dan Availability Bias terhadap Keputusan Investasi: Peran Moderasi Persepsi Risiko

Authors

  • Naila Syakirotul Rizqiyah Universitas Dian Nuswantoro
  • Fakhmi Zakaria Universitas Dian Nuswantoro
  • Vicky Oktavia Universitas Dian Nuswantoro
  • Almira Santi Samasta Universitas Dian Nuswantoro

DOI:

https://doi.org/10.55606/jaemb.v6i1.10316

Keywords:

financial literacy, overconfidence, availability bias, investment decisions

Abstract

This research examines the factors that shape investment decision-making in the capital markets within Generation Z members of investment communities in Central Java, focusing on the variables of financial literacy, overconfidence, and availability bias, as well as risk perception as a moderating variable. This present research utilized a quantitative design, collecting primary data from respondents through an online questionnaire. The analysis method applied is SEM-PLS with aid of SmartPLS software version 4, encompassing the outer and inner models. The findings reveal that financial literacy and overconfidence have a positive significance influence on investment decisions, while availability bias does not show any significant influence. Furthermore, the interaction of risk perception in moderating the relationship between overconfidence and investment decisions was found to be significantly negative, whereas the interaction of risk perception on the relationship between availability bias and investment decisions demonstrates a positive significant effect.

References

[1] A. Weriframayeni, Y. Oktarina, and S. Ramadhan, “Analisis dampak perkembangan teknologi 4.0 pada perilaku masyarakat melalui pendekatan komunikasi massa,” J. Ilm. Wahana Pendidik., vol. 8, no. 10, pp. 337–343, 2022, doi: https://doi.org/10.5281/zenodo.6830694.

[2] R. A. Firdaus and N. Ifrochah, “Pengaruh pengetahuan investasi dan motivasi investasi terhadap minat investasi mahasiswa Politeknik Keuangan Negara STAN di pasar modal,” J. Acitya Ardana, vol. 2, no. 1, pp. 16–28, 2022, doi: https://doi.org/10.31092/jaa.v2i1.1434.

[3] KSEI, “Statistik Pasar Modal Indonesia Januari 2025.” [Online]. Available: https://web.ksei.co.id

[4] F. Zakaria et al., “Pengaruh keputusan Generasi Z terhadap pinjaman online : Peran kemudahan penggunaan sebagai moderasi,” Jesya (Jurnal Ekon. Ekon. Syariah), vol. 8, no. 2, pp. 822–829, 2025, doi: https://doi.org/10.36778/jesya.v8i2.1990.

[5] E. P. Ningrum, J. Jumarni, T. S. Wibowo, N. Nurlia, and P. Junianto, “Analysis of the influence of financial literacy and risk perception on investing decisions in the millineal generation in the Society 5.0 era,” Int. J. Econ. Bus. Account. Res., vol. 7, no. 1, 2023, doi: https://doi.org/10.29040/ijebar.v7i1.8409.

[6] T. Korankye, “The association between financial literacy confidence and financial satisfaction,” Rev. Behav. Financ., vol. 15, no. 6, pp. 935–946, 2025, doi: https://doi.org/10.1108/RBF-03-2022-0090.

[7] R. Riawan, W. Widhianingrum, and W. Wijianto, “Unsystematic risk management based on financial literacy as a supporting factor in investment decisions,” Ekuilibrium J. Ilm. Bid. Ilmu Ekon., vol. 19, no. 1, pp. 136–148, 2024, doi: https://doi.org/10.24269/ekuilibrium.v19i1.2024.pp136-148.

[8] M. D. Mahardhika and N. Asandimitra, “Pengaruh overconfidence, risk tolerance, return, financial literacy, financial technology terhadap keputusan investasi yang dilakukan mahasiswa Surabaya,” J. Ilmu Manaj., pp. 602–613, 2023, doi: https://doi.org/10.26740/jim.vn.p602-613.

[9] D. A. N. Kewirausahaan, D. Irvansyah, and W. R. Murhadi, “The effect of overconfidence , representative , anchoring , and availability biases on investment decisions and market efficiency,” pp. 125–136, 2024, doi: https://doi.org/10.24843/MATRIK:JMBK.2024.v18.i02.p03.

[10] F. N. Hidayah and M. Puyo, “Dampak herding dan overconfidence terhadap keputusan investasi: Peran persepsi risiko sebagai variabel moderasi pada investor milenial dan Gen Z di Sulawesi Tenggara,” JISMA J. Ilmu Sos. Manajemen, dan Akunt., vol. 3, no. 4, pp. 1407–1422, 2025, [Online]. Available: https://melatijournal.com/index.php/jisma/article/view/654

[11] M. U. Khan, “Impact of availability bias and loss aversion bias on investment decision making, moderating role of risk perception,” Manag. Adm. (IMPACT JMDGMA), vol. 1, no. 1, pp. 17–28, 2017, [Online]. Available: https://l1nq.com/Ug3JG

[12] I. Asari and H. Kurnianingsih, “Analisis faktor-faktor yang mempengaruhi minat berinvestasi generasi milenial di Surakarta,” J. Sinar Manaj., vol. 9, no. 1, pp. 66–74, 2022, doi: https://doi.org/10.56338/jsm.v9i1.2327.

[13] D. Q. Nada and S. Syaiful, “Faktor-faktor yang mempengaruhi minat mahasiswa berinvestasi di pasar modal pada masa pandemi Covid-19,” Maksimum Media Akunt. Univ. Muhammadiyah Semarang, vol. 12, no. 1, pp. 42–52, 2022, doi: http://dx.doi.org/10.26714/mki.12.1.2022.42-52.

[14] D. Istiana and D. I. Nur, “The role of financial behavior in improving investment decision: Empirical evidence of the students of Economics and Business Faculty UPN ‘veteran’ Jawa Timur,” J. Econ. Business, Gov. Challenges, vol. 3, no. 1, pp. 21–28, 2020, doi: https://doi.org/10.33005/ebgc.v3i1.100.

[15] I. N. Agustin and F. Lysion, “Analisis faktor-faktor yang mempengaruhi pengambilan keputusan investasi saham pada investor generasi milenial di Kota Batam yang dengan locus of control sebagai variabel moderasi,” in CoMBInES-Conference on Management, Business, Innovation, Education and Social Sciences, 2021, pp. 2081–2098. [Online]. Available: https://journal.uib.ac.id/index.php/combines/article/view/4746

[16] W. Yuwono and N. Altiyane, “Pengaruh overconfidence, herding, availability bias, risk aversion dan personal information terhadap keputusan investasi,” J. Manaj. Organ. Rev., vol. 5, no. 1, pp. 1–9, 2023, doi: https://doi.org/10.47354/mjo.v5i1.456.

[17] K. Quddus, “Understanding heuristics-based financial decision-making using behavioral portfolio strategies,” Rev. Behav. Financ., vol. 15, no. 2, pp. 121–137, 2025, doi: https://doi.org/10.1108/RBF-05-2021-0092.

[18] B. V. Sabilla and T. K. Pertiwi, “Pengaruh bias perilaku terhadap pengambilan keputusan investasi saham para investor pemula di Kota Sidoarjo,” J. E-Bis, vol. 5, no. 2, pp. 353–364, 2021, doi: https://doi.org/10.37339/e-bis.v5i2.688.

[19] F. S. Sudani and I. F. P. Pertiwi, “Financial information analysis to minimize availability bias, representative bias, anchoring bias and adjustment bias, and overconfidence bias in ivestment decision making,” Soc. Sci. Stud., vol. 2, no. 5, pp. 446–460, 2022, doi: https://doi.org/10.47153/sss25.3852022.

[20] A. E. Sihotang and T. K. Pertiwi, “The impact of herding behavior and other behavioral biases on capital market decisions in Generation Z students,” Econ. Stat. Res. J., vol. 14, no. 5, pp. 23–33, 2023, [Online]. Available: https://zapjournals.com/Journals/index.php/esrj

[21] U. Sadeeq, “Testing the moderating effect of financial literacy on the influence of heuristic-driven biases on irrational investment behaviors,” Int. J. Account. Inf. Manag., 2024, doi: https://doi.org/10.1108/IJAIM-07-2024-0235.

[22] P. S. Kasoga, “Heuristic biases and investment decisions : multiple mediation mechanisms of risk tolerance and financial literacy a survey at the Tanzania stock market,” J. Money Bus., vol. 1, no. 2, pp. 102–116, 2025, doi: https://doi.org/10.1108/JMB-10-2021-0037.

[23] M. Ahmad, S. Zulfiqar, and A. Shah, “Overconfidence heuristic-driven bias in investment decision-making and performance : mediating effects of risk perception and moderating effects of financial literacy,” J. Econ. Adm. Sci., no. November, 2025, doi: https://doi.org/10.1108/JEAS-07-2020-0116?urlappend=%3Futm_source%3Dresearchgate.net%26utm_medium%3Darticle.

[24] R. Saivasan, “Influence of risk propensity , behavioural biases and demographic factors on equity investors ’ risk perception,” Asian J. Econ. Bank., vol. 6, no. 3, pp. 373–403, 2025, doi: https://doi.org/10.1108/AJEB-06-2021-0074.

[25] F. E. Siburian and D. I. Nur, “Analysis of investment interest in the capital market in management students of the faculty of economics and business UPN ‘Veteran’ East Java,” J. Ekon. Balanc., vol. 18, no. 1, pp. 95–106, 2022, doi: https://doi.org/10.26618/jeb.v18i2.7885.

[26] P. Rudianto, D. Darmono, R. Jannah, S. Suwarno, and I. Masfia, “Unlocking the investment mindset: Exploring the determinants of capital market participation among Gen Z,” J. Econ. Business, Account. Ventur., vol. 27, no. 3, pp. 341–354, 2025, doi: https://doi.org/10.14414/jebav.v27i3.4703.

[27] M. Al, D. I. Nur, and I. K. Swasti, “The effect of overconfidence, availability bias and risk perception on Generation Z’s investment decisions moderated by financial literacy,” Manag. Sci. Res. J. (MSR Journal), vol. 4, no. 1, pp. 10–20, 2025, doi: https://doi.org/10.56548/msr.v4i1.139.

[28] M. S. Hakim, R. V. Setyaningrum, R. D. S. Yunita, and N. Nareswari, “Mitigating overconfidence bias in investment behavior: The roles of financial literacy and digital financial literacy,” EKUITAS (Jurnal Ekon. dan Keuangan), vol. 9, no. 1, pp. 82–96, 2025, doi: https://doi.org/10.24034/j25485024.y2025.v9.i1.6959.

[29] S. A. Ademola, A. S. Musa, and I. O. Innocent, “Moderating effect of risk perception on financial knowledge, literacy and investment decision,” Am. Int. J. Econ. Financ. Res., vol. 1, no. 1, pp. 34–44, 2019, doi: https://doi.org/10.46545/aijefr.v1i1.60.

[30] J. F. Hair, A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Sage Publications, 2014.

[31] F. Hanifah, L. Noviani, U. S. Maret, and J. Tengah, “Pengaruh literasi keuangan terhadap keputusan investasi mahasiswa Universitas Sebelas Maret (UNS) di pasar modal dimoderasi oleh persepsi risiko,” 2022. [Online]. Available: https://ojs.mahadewa.ac.id/index.php/prospek/issue/view/112

[32] A. Kue and Y. Ristianawati, “Keputusan investasi : Literasi keuangan, perilaku, dengan moderasi persepsi risiko,” J. Manaj. dan Inov. Kewirausahaan, vol. 1, no. 1, pp. 29–41, 2025, doi: https://doi.org/10.64532/tnykbw91.

Downloads

Published

2026-03-09

How to Cite

Naila Syakirotul Rizqiyah, Fakhmi Zakaria, Vicky Oktavia, & Almira Santi Samasta. (2026). Dampak Literasi Keuangan, Overconfidence, dan Availability Bias terhadap Keputusan Investasi: Peran Moderasi Persepsi Risiko. Jurnal Akuntansi, Ekonomi Dan Manajemen Bisnis, 6(1), 397–410. https://doi.org/10.55606/jaemb.v6i1.10316

Similar Articles

<< < 8 9 10 11 12 13 14 15 16 17 > >> 

You may also start an advanced similarity search for this article.